Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This 12-month fixed-term contract role focuses on enhancing marketing team effectiveness through the adoption of AI, behavioral science, and smarter working methods. The Marketing Transformation Manager will identify opportunities for AI, automation, and marketing technology to improve campaign performance, reduce effort, and increase capacity for high-value activities. The role also involves embedding behavioral science principles into campaign planning and execution to improve customer engagement and outcomes. Success relies on influencing, building credibility, and driving adoption within a highly visible team.

Responsibilities

Identify opportunities to use AI, automation, and marketing technology to reduce manual effort, improve productivity, and create capacity for teams to focus on higher-value activity.
Build and deliver AI tools to the marketing team.
Evaluate, test, and implement new tools and capabilities to solve business problems and deliver measurable outcomes.
Measure and track the impact of transformation activity, including resource savings, cost efficiencies, adoption rates, and improvements in marketing performance.
Bring forward ideas and recommendations that help marketing teams work smarter and deliver greater value.
Work closely with campaign managers and marketing teams to embed behavioral science principles into marketing activity, helping improve customer engagement and campaign performance.
Influence stakeholders across marketing to adopt new approaches, building understanding, confidence, and commitment to change.
Act as a trusted partner to teams, helping them understand the value of new tools, methodologies, and ways of working.
Ensure transformation initiatives become embedded in day-to-day activity and deliver lasting behavioral change.
Help deliver the marketing transformation roadmap, ensuring initiatives drive measurable improvements in marketing effectiveness, efficiency, and ways of working.
Collaborate with colleagues across marketing, data, technology, and insight functions to ensure transformation initiatives are aligned and deliver meaningful business value.
Navigate dependencies, challenges, and competing priorities to keep initiatives moving forward and maintain momentum.

Requirements

Experience in marketing technology, marketing operations, digital transformation, or a similar role focused on improving marketing effectiveness.
Understanding of how marketing teams use technology and experience implementing, embedding, or optimizing tools and platforms that support marketing delivery.
Experience working with AI-enabled tools, automation platforms, or emerging technologies, and understanding how to apply them practically to deliver business value.
Understanding the connection between marketing technology, customer data, insight, customer experience, and commercial performance.
Strong track record of influencing stakeholders and driving adoption, particularly where success depends on changing behaviors rather than simply implementing technology.
Comfortable working with Campaign managers, and Marketing, Retail and Commercial stakeholders, helping them embrace new approaches and realise the benefits of change.
Experience introducing new methodologies, frameworks, or capabilities into established teams and ensuring they become part of day-to-day ways of working.
Confident challenging existing approaches constructively and helping stakeholders see the value of doing things differently.
Excellent communication skills and ability to explain complex ideas clearly to both specialist and non-specialist audiences.
Practical, outcome-focused mindset motivated by delivering measurable results.
Resilient, patient, and comfortable operating in environments where influencing, persuasion, and relationship-building are critical to success.
Comfortable taking ownership, working independently, and navigating ambiguity to move initiatives forward.
Experience applying behavioral science principles within marketing is highly beneficial.
Passion for developing expertise in behavioral science is also valued.

Skills

Marketing Transformation
MarTech
AI
Adoption
Behavioral Science
Marketing Technology
Marketing Operations
Digital Transformation
AI-enabled tools
Automation platforms
Emerging Technologies
Stakeholder Influence
Change Leadership
Communication
Problem Solving
Outcome-focused
Resilience
Patience
Relationship-building
Ownership
Independent work
Navigating ambiguity

Location

London

Work Type

Hybrid
Fixed-term contract

Experience Level

Mid-level

About the Company

IAG Loyalty is one organisation with two ambitious, growing divisions across Loyalty and Holidays. The Loyalty division includes Avios, the global loyalty currency. The Holidays division includes British Airways Holidays. Their shared vision is to create a more rewarding world of travel and experiences. They are on an exciting journey of growth and transformation.
At IAG Loyalty, we boast two ambitious and growing divisions in Loyalty and Holidays, and together we create a more rewarding world of travel and experiences. Through Avios, our global loyalty currency, we help millions of members turn everyday spend into travel, retail and financial service rewards. And through our Holidays division, including British Airways Holidays and Iberia Vacaciones, we connect customers to thousands of destinations worldwide with seamless, end-to-end travel experiences. It’s all made possible by our teams, bringing together data, expertise and innovation to power unforgettable journeys and experiences.
We offer a one-of-a-kind culture where a love of travel connects us all. A business that's going places, and careers that are, too.
Our vision is to create a more rewarding world of travel and experiences. Delivering that requires diverse thinking and inclusive leadership. Our values outline how we show up when we're firing on all cylinders. From our Contact Centre to Madrid and Head Office colleagues, they outline the expectations we have for each other and what it means to work in our Club.

Equal Opportunity

We are committed to building a workplace where people feel they belong and are valued for their perspective. Inclusion drives better decisions, stronger performance and more innovative outcomes. We actively encourage applications from people with different experiences and backgrounds, and are committed to ensuring our recruitment process is fair, inclusive and accessible.