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About the Role

Ray White is seeking a passionate and creative content production specialist to join their marketing team in Sydney. This role is pivotal in creating, managing, and distributing engaging content across Ray White Group's social channels to engage customers and maintain their position as the largest group in Australasia.

Responsibilities

• Manage Ray White's owned social media channels across Instagram, Facebook, LinkedIn, TikTok and YouTube
• Create, schedule and publish engaging written, visual and video content aligned to Ray White's content strategy and campaign priorities
• Repurpose long-form content into platform-first assets, including Reels, carousels, short-form video and graphics
• Collaborate with content, design, communications and internal stakeholders to deliver integrated campaigns
• Stay across platform updates, emerging trends and new opportunities to continually improve content performance
• Plan, build and optimise paid social campaigns across Meta and LinkedIn
• Manage campaign targeting, budgets and creative to maximise performance against marketing objectives
• Monitor and report on content and campaign performance using platform insights, Google Analytics 4 and other reporting tools
• Analyse audience behaviour and campaign results, providing recommendations that continually improve content and advertising performance
• Manage community engagement across Ray White's social channels, responding to comments and messages professionally
• Monitor social listening platforms to identify brand sentiment, competitor activity, customer feedback and reputational risks
• Foster positive relationships with online communities while maintaining Ray White's brand standards
• Support Ray White offices, agents and corporate teams with social media best practices
• Manage the Ray White social media distribution platform, including content scheduling and monthly content calendars
• Develop practical resources and deliver training, webinars and workshops that build social media capability across the group
• Provide advice on content creation, paid social, platform updates and social media strategy
• Ensure all social media activity aligns with Ray White's brand guidelines, social media policy and visual identity
• Maintain consistency across all owned social channels and identify opportunities to strengthen Ray White's social presence and creative output

Requirements

• Demonstrated experience managing business or brand social media channels end-to-end
• Strong content creation skills across copywriting, photography, short-form video and social-first creative
• Experience planning, managing and optimising paid social campaigns across Meta and LinkedIn
• Experience using social media management platforms such as Sprout Social
• Experience using platform analytics to measure campaign performance and provide actionable insights
• Proficiency with content creation software (CapCut, Canva, DaVinci or similar)
• Excellent written and verbal communication skills with strong stakeholder management abilities
• Confidence in presenting ideas and delivering training to groups of varying experience levels
• Highly organised with the ability to manage multiple projects and deadlines simultaneously

Skills

• Digital marketing
• Visual storytelling
• Project management
• Communication skills
• Design
• Short-form social video filming/editing
• Content creation
• Copywriting
• Photography
• Social-first creative
• Paid social campaign management
• Meta advertising
• LinkedIn advertising
• Social media management platforms
• Platform analytics
• Content creation software
• Stakeholder management
• Presentation skills
• Training delivery
• Organisation skills

Location

• Sydney

Work Type

• Full-time

Experience Level

• 3-5 years' experience in a social media, content marketing or digital marketing role

Education Level

• Tertiary qualifications in marketing, content creation, communications or a related discipline

About the Company

• Ray White is one of Australia's leading and largest real estate groups.
• This is a family-owned business that has been a trusted name in the property industry for over 120 years.
• The company contributes to the continued success of one of the region's most established real estate networks.