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About the Role

The Industry Marketing Lead will develop and execute industry-specific marketing strategies for Media, Entertainment, Gaming & Sports brands, focusing on driving adoption and demonstrating the value of Braze's platform. This role involves close collaboration with sales, enablement, content, and customer success teams to position Braze as a leading customer engagement solution.

Responsibilities

• Lead the development and execution of a content and communications strategy tailored to this industry.
• Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes.
• Develop frameworks and standards that drive consistency, efficiency and quality in all industry storytelling and enablement.
• Create programs that highlight the relevance of Braze for the industries, from white papers and case studies to webinars and thought leadership.
• Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions.
• Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our target customers.
• Serve as Braze’s expert on this industry, offering insights and expertise to internal teams and clients.
• Train sales teams and facilitate the ongoing exchange of knowledge and best practices.
• Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs.

Requirements

• BA/BS degree required; MBA or relevant advanced degree a plus.
• 7-10+ years of marketing experience, preferably working with a range of customers at an agency, technology partner or consulting firm.
• Expertise in the Media, Entertainment, Gaming & Sports industry is essential.
• Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment.
• Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools.
• Experience working with cross-functional teams and managing relationships with key stakeholders.

Skills

• Strategic Thinker: ability to develop and execute industry-specific marketing strategies that drive measurable results.
• Content Creator: skilled at crafting compelling content and campaigns that resonate with industry audiences and highlight product value.
• Industry Expert: deep industry knowledge, with a proven track record of developing effective marketing strategies tailored to specific audiences.
• Collaborative Leader: excels in cross-functional environments and can influence and lead teams across different departments.
• Communicator: exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences.
• Problem Solver: resourceful and analytical mindset, with the ability to navigate ambiguity and drive execution.

Location

• New York
• Austin
• Berlin
• Bucharest
• Chicago
• Dubai
• Jakarta
• London
• Paris
• San Francisco
• São Paulo
• Singapore
• Seoul
• Sydney
• Tokyo

Work Type

• Hybrid

Experience Level

• 7-10+ years of marketing experience

Education Level

• BA/BS degree required
• MBA or relevant advanced degree a plus

Salary/Compensations

• For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $109,000 and $163,000/year, with an expected On Target Earnings (OTE) between $127,000 and $190,000/year (including bonus or commission).

Benefits

• Equity grants of restricted stock (RSUs)
• Competitive compensation
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

About the Company

• Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™.
• Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.
• Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
• From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
• The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
• Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
• Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
• The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

Equal Opportunity

• At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
• Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices.
• We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
• When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
• We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria.
• If this sounds familiar, we encourage you to apply, as we’d love to meet you.