Marketing Science Director at Future Publishing | NY, US | Rezi

Marketing Science Director at Future Publishing

Marketing Science Director

Future Publishing · NY, US

1 months ago

Marketing Science Director

Future Publishing · NY, US

2 months ago
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About the Role

Develop advanced measurement frameworks beyond basic click-and-impression metrics by building a proprietary measurement ecosystem tailored to modern data infrastructures. Consult directly with brands to define success metrics and showcase business growth by translating complex data into accessible narratives.

Responsibilities

  • Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value.
  • Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale.
  • Co-develop structured decision trees, FAQs, and frameworks to guide Sales and Sales Enablement teams on mapping the right measurement solutions to specific client goals.
  • Manage the technical onboarding, benchmarking and financial efficiency of third-party measurement vendors to ensure contract costs directly fuel revenue growth.
  • Guide the data science design, execution, and evaluation of advanced incrementality testing, establishing scientific rigor via Geo-lifts, split-market holdouts, and randomized controlled trials.
  • Systematically map and pipeline complex media exposure data to cleanly ingest into global agency holding companies and corporate Marketing Mix Models.
  • Own the technical identity roadmap—navigating MAIDs, clean rooms, cookieless identifiers, and privacy compliance (CCPA/GDPR)—to ensure high-fidelity signal capture across the ad stack.
  • Funnel behavioral, network, and creative insights directly back to Product Management to inform future core builds.
  • Design and execute sophisticated measurement for performance tools while expanding capabilities across social, audio/podcasts, and lower-funnel iterations.
  • Oversee the 3-year migration from third-party dependencies to an in-house, full-stack ecosystem powered by first-party pixels, predictive models, and custom testing frameworks.

Requirements

  • 4+ years in Marketing Science, Ad Analytics, or Attribution within a digital publisher, advanced measurement vendor, or quantitative media agency.
  • Deep understanding of major agency holding companies, their workflows, operational RACI matrix configurations, and media-planning vocabulary.
  • Strong practical knowledge of MTA, Geo-testing, and MMM, alongside platform attribution algorithms (Meta, Google, DV360) and modern Data Clean Rooms.
  • 2+ years presenting complex data methodologies directly to brands and agencies, with a proven ability to turn technical frameworks into clear, commercial stories.
  • Proficiency in SQL and data visualization tools.
  • Hands-on experience with Python or R for custom statistical analysis is highly preferred.
  • Bachelor’s degree in a quantitative field (Economics, Statistics, Data Science, etc.).
  • A Master’s or PhD in Econometrics or Applied Statistics is a strong plus.

Skills

  • SQL
  • Data visualization tools
  • Python
  • R
  • Marketing Science
  • Ad Analytics
  • Attribution
  • MTA
  • Geo-testing
  • MMM
  • Platform attribution algorithms
  • Data Clean Rooms
  • CCPA/GDPR compliance

Location

  • New York

Work Type

  • Hybrid

Experience Level

  • 4+ years

Education Level

  • Bachelor's degree in a quantitative field
  • Master's or PhD in Econometrics or Applied Statistics

Salary/Compensations

  • $162,000 - $180,000

Benefits

  • Uncapped leave
  • Bonus
  • Refer a friend reward
  • Well-being support
  • Share Incentive Plan

About the Company

  • Future is a global leader in specialist media with over 3,000 employees powering more than 200 trusted brands.
  • We help millions of people discover expert content that informs, inspires, and drives action through various platforms including websites, magazines, events, newsletters, podcasts, and social channels.

Equal Opportunity

  • Diversity is central to who we are. We believe different perspectives spark new ideas, fuel creativity, and drive innovation.
  • We're committed to building an inclusive workplace where everyone feels valued, respected, and empowered to succeed.
  • We're dedicated to fair and inclusive hiring practices and welcome talent from all backgrounds, because diverse teams build stronger futures.
  • Please let us know if you need any reasonable adjustments.