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About the Role

The Director of Sales Readiness is responsible for developing and leading programs, resources, and operating practices that prepare Sales teams to effectively execute business priorities and achieve performance objectives. This role leads a team responsible for Sales coaching, field readiness, enablement content, field engagement initiatives, and program execution, partnering closely with Sales Leadership and other cross-functional stakeholders to ensure sellers have the necessary knowledge, skills, tools, and support. The role plays a critical part in improving Sales capability by translating business priorities into scalable readiness programs that support adoption, productivity, field execution, and measurable business impact.

Responsibilities

Develop and execute the Sales Readiness strategy in alignment with organizational priorities, Sales objectives, and business needs.
Translate Sales priorities, go-to-market initiatives, product launches, and process changes into clear readiness plans and field execution support.
Ensure Sales teams are prepared to execute strategic initiatives, new tools, updated processes, and Sales best practices.
Establish scalable readiness programs that reinforce learning and support consistent execution across the Sales organization.
Identify opportunities to improve seller productivity, field execution, and overall Sales performance.
Lead a team responsible for ongoing Sales coaching, field readiness, and Sales development.
Partner with Sales Leadership to identify capability gaps, execution challenges, and opportunities to improve Sales performance.
Develop readiness programs that strengthen seller knowledge, skills, confidence, and execution discipline.
Reinforce consistent Sales expectations, methodologies, messaging, and best practices across the field.
Support Sales leaders with resources and guidance that help them coach their teams and drive adoption of key priorities.
Ensure readiness programs are practical, field-relevant, and aligned to the needs of Sales leaders and sellers.
Oversee the development and ongoing management of enablement content and resources that support Sales execution.
Ensure sellers have access to relevant, actionable, and easy-to-use resources, including playbooks, messaging frameworks, Sales process guidance, and best practices.
Partner with cross-functional teams to translate business strategies, product updates, and process changes into clear field-facing materials.
Maintain content quality, consistency, and alignment with Sales priorities and company standards.
Evaluate content usage and feedback to improve the quality and impact of Sales resources.
Oversee field engagement programs that support Sales objectives, strengthen partnerships, and reinforce business priorities.
Support select dealer-facing events, experiences, and field initiatives designed to improve Sales execution and relationship-building.
Ensure readiness and engagement programs are executed consistently and deliver practical value to Sales teams.
Partner with Sales leaders to understand field needs, gather feedback, and improve program relevance.
Coordinate across internal stakeholders to ensure programs are aligned, well-communicated, and effectively implemented.
Continuously evaluate and improve the Sales Readiness function using the company’s Organizational Health framework.
Lead, develop, and coach a high-performing Sales Readiness team.
Set clear expectations for team priorities, deliverables, execution standards, and performance outcomes.
Build team capability in coaching, facilitation, content development, program execution, stakeholder management, and business partnership.
Create a culture of ownership, accountability, collaboration, and continuous improvement.
Provide timely feedback and ensure team members are positioned to effectively support the Sales organization.
Build strong partnerships across Sales, Sales Enablement, Marketing, Product, Training & Development, People, and other key stakeholders.
Serve as a trusted partner to Sales leaders by helping translate business needs into readiness strategies and execution support.
Support the adoption of new tools, processes, programs, and strategic initiatives across the Sales organization.
Communicate change clearly and effectively, helping Sales teams understand the reason for the change, expected outcomes, and their role in execution.
Provide field feedback to improve programs, processes, content, technology, and overall Sales effectiveness.
Balance immediate field readiness needs with long-term Sales capability development.
Establish success measures for readiness programs, content, field engagement initiatives, and adoption efforts.
Monitor program performance using data, feedback, participation, adoption, and business impact indicators.
Identify trends, gaps, and opportunities to improve seller readiness and execution.
Partners with Sales Leadership and cross-functional teams to evaluate whether readiness efforts are driving intended outcomes.
Continuously improve programs and resources to increase effectiveness, scalability, and measurable business value.

Requirements

Bachelor’s degree or equivalent relevant experience.
8 years of experience in Sales Enablement, Sales Readiness, Sales Leadership, Learning & Development, Sales Effectiveness, or related disciplines.
3 years of people leadership experience.
Experience supporting large, distributed Sales organizations.
Demonstrated success developing and implementing enablement or readiness programs that drive measurable business results.
Strong understanding of Sales execution, Sales methodologies, coaching practices, field readiness, and adoption strategies.
Experience in creating and scaling enablement content, readiness programs, playbooks, training resources, and field-facing tools.
Ability to translate business priorities into practical programs, resources, and execution plans for Sales teams.
Strong communication, facilitation, influence, and stakeholder management skills.
Strong analytical, organizational, and program management capabilities.
Ability to use data, feedback, and business insights to evaluate effectiveness and drive continuous improvement.
Proven ability to lead in a fast-paced, evolving business environment.
Ability to build trust, strengthen partnerships, and influence leaders and teams across the organization.
Experience supporting complex B2B sales organizations.
Background in Sales Enablement, Revenue Enablement, Sales Effectiveness, Sales Readiness, or Sales Leadership functions.
Experience supporting organizational change, sales transformation, go-to-market execution, or large-scale adoption initiatives.
Familiarity with modern enablement technologies, learning platforms, CRM tools, and field productivity resources.
Experience developing readiness strategies for product launches, process changes, strategic initiatives, or sales plays.
Strong cross-functional partnership with Sales, Marketing, Product, Training & Development, People, or other business partners.
Demonstrated success improving field adoption, productivity, execution consistency, or Sales performance.
Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.

Skills

Sales coaching
Field readiness
Enablement content development
Field engagement initiatives
Program execution
Sales leadership partnership
Sales enablement
Sales readiness
Sales effectiveness
Learning & Development
Sales methodologies
Coaching practices
Adoption strategies
Content creation
Program scaling
Playbook development
Training resource creation
Field-facing tool development
Communication
Facilitation
Influence
Stakeholder management
Analytical skills
Organizational skills
Program management
Data analysis
Feedback evaluation
Business insight utilization
Leadership in fast-paced environments
Partnership building
Organizational change support
Sales transformation support
Go-to-market execution support
Large-scale adoption initiative support
Enablement technology utilization
Learning platform utilization
CRM tool utilization
Field productivity resource utilization
Readiness strategy development
Product launch readiness
Process change readiness
Strategic initiative readiness
Sales play readiness
Cross-functional partnership
Field adoption improvement
Productivity improvement
Execution consistency improvement
Sales performance improvement

Location

Work from home
Southfield, Michigan

Work Type

Remote
On-site

Experience Level

8 years of experience in Sales Enablement, Sales Readiness, Sales Leadership, Learning & Development, Sales Effectiveness, or related disciplines
3 years of people leadership experience

Education Level

Bachelor’s degree or equivalent relevant experience

Salary/Compensations

$205,000 - $239,500 base salary + annual bonus plan

Benefits

401(K) match
Adoption assistance
Parental leave
Tuition reimbursement
Comprehensive medical/ dental/vision
Many nonstandard benefits that make us a Great Place to Work
Competitive market-based salary with bonus compensation, quarterly profit sharing and annual merit bonuses
Generous PTO and holidays that include 27.5 total days during first full year of employment
Company provided technology packages for all Team Members
Extensive growth opportunities as demonstrated by our track record of promoting internally
Ongoing business training and career development opportunities

About the Company

Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories.
Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team.
Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals.
We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture.
We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles.
At Credit Acceptance, we celebrate what makes each of us unique.
We want every Team Member to feel comfortable bringing their authentic self to work — because diverse perspectives make us stronger.
Our inclusive culture and flexible opportunities help each person find the right balance between work and life, in a way that fits them best.

Equal Opportunity

Credit Acceptance is dedicated to providing a safe and inclusive working environment for all.
As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce.
All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.
California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.