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About the Role

Drive the go-to-market strategy and execution for the Engine product portfolio. Work closely with the global marketing team and Engine’s Product team to create and execute full-funnel marketing plans that strengthen product positioning, drive awareness, and generate pipeline.

Responsibilities

• Define a clearly positioned marketing plan for the Engine product portfolio, collaborating with the Marketing team and key stakeholders.
• Plan and execute marketing initiatives, coordinating with Product teams and global/specialist marketing teams on campaigns, customer-facing assets, events, account-based marketing initiatives, and social media activities.
• Partner closely with Product Managers throughout the product lifecycle, helping shape positioning, value messaging, and go-to-market plans for new features and product releases.
• Establish clear objectives and KPIs for all marketing activities, monitor performance, and translate insights into recommendations.
• Study and understand industry trends, as well as the positioning of key competitors and market developments.
• Support and conduct win/loss analyses to understand product strengths and weaknesses.
• Develop sales enablement materials and customer-facing content that help internal teams communicate Engine's value proposition effectively.
• Build strong working relationships across Engine product teams, global and regional marketing teams, and specialist marketing functions.

Requirements

• Minimum of two years’ experience in product marketing, product management, or B2B SaaS marketing, ideally within a software company.
• Understanding of B2B SaaS sales channels and professional services marketing.
• Project management skills and experience.
• Ability to multitask and plan effectively, while delivering results with accuracy and attention to detail.
• Ability to communicate fluently in English and German.

Skills

• Product Marketing
• Product Management
• B2B SaaS Marketing
• Project Management
• Analytical Skills
• Communication Skills
• Presentation Skills

Location

• Germany - Berlin
• Germany - Bonn
• Germany - Cologne
• Germany - Frankfurt/Main
• Germany - Hamburg
• Germany - Munich

Work Type

• Hybrid working

Experience Level

• Specialist / Manager

Education Level

• Bachelor’s or Master’s degree in marketing, business, communication, or a related field

Benefits

• Opportunity to work from abroad (workation)
• Hybrid working
• Daycare allowance
• Corporate discounts
• Wellbeing support (e.g. Headspace)
• Healthy snacks and beverages provided

About the Company

• Simon-Kucher is a global consultancy that unlocks growth with purpose, helping clients optimize their marketing, sales, and pricing strategies.
• Simon-Kucher Engine is our digital products business, combining deep commercial expertise with technology and AI to help clients solve complex commercial challenges and achieve sustainable growth.
• As a trusted commercial advisor focused on unlocking better growth, we combine deep consulting expertise, growth specialization, and technology to scale lasting impact.
• With over 40 years of monetization experience, we are recognized as the world’s leading commercial growth and pricing specialist.

Equal Opportunity

• We believe in building a culture that embraces diversity, equity, and inclusion, creating an environment in which our people feel valued, are able to be themselves and feel their contribution matters.