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About the Role

WildBrain CPLG is seeking a proactive and commercially minded Marketing team member in South Korea to support APAC marketing initiatives for licensed brands and entertainment properties. This role involves developing and executing regional marketing activities, local activations, and adapting global campaigns for cultural relevance and commercial impact in South Korea and the APAC region. The position requires close collaboration with regional and global stakeholders to deliver aligned marketing programs.

Responsibilities

• Manage day-to-day marketing operations, including campaign timelines, budgets, approvals, asset delivery, and ROI tracking.
• Collaborate with commercial teams, brands, and licensees to pitch, develop, and manage marketing campaigns supporting commercial objectives.
• Support the planning and execution of APAC marketing campaigns across Korea and selected regional markets.
• Contribute to the development of regional marketing initiatives, including strategy, ideation, project management, and execution.
• Proactively suggest marketing ideas and opportunities to grow WildBrain’s brands, integrating licensee products.
• Adapt global creative concepts and assets for local relevance, ensuring strong cultural and market fit.
• Coordinate approvals with global brand teams, franchise teams, regional marketing leads, social teams, and external partners.
• Support the execution of social-first and digital-led campaigns with internal and external teams.
• Assist in planning and delivering retail, promotional, experiential, and event-based activations.
• Liaise with agencies, creators, and production partners to deliver high-quality marketing outputs.
• Monitor campaign performance and support post-campaign reporting and insights.
• Ensure consistent brand representation across APAC while maximizing local relevance for the Korean market.

Requirements

• Proven expertise in marketing, brand, or agency roles (entertainment, licensing, character brands, FMCG, or lifestyle sectors preferred).
• Strong understanding of the Korean consumer, digital ecosystem, and youth culture trends.
• Experience working in fast-paced, regional or multi-market environments.
• Excellent communication and stakeholder management skills.
• Highly organised with strong attention to detail and the ability to manage competing deadlines.
• Comfortable working across multiple time zones with global and regional teams.
• Fluent in Korean with strong written and verbal English communication skills.
• Passion for entertainment, character IP, pop culture, and social marketing.
• Strong PowerPoint and Excel skills, with confidence in presenting ideas and materials.

Skills

• Marketing
• Brand Management
• Agency Relations
• Entertainment Licensing
• Character Brands
• FMCG
• Lifestyle Marketing
• Consumer Understanding
• Digital Marketing
• Youth Culture Trends
• Regional Marketing
• Multi-market Campaign Management
• Communication
• Stakeholder Management
• Organization
• Attention to Detail
• Time Management
• Cross-time Zone Collaboration
• Korean Language Fluency
• English Language Proficiency
• Social Media Marketing
• Pop Culture
• PowerPoint
• Excel
• Presentation Skills

Location

• F, 428, Seolleung-ro, Gangnam-gu, Seoul, Republic of Korea

Work Type

• Hybrid

Benefits

• Competitive benefits
• Investment in people and their future
• Supportive work environment
• Corporate culture that welcomes and encourages equal opportunities

About the Company

• WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide, providing dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services since 1972.
• WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors.
• With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners.
• At WildBrain CPLG, collaboration is about clarity, openness and trust, and they are widely known for their no-nonsense, straightforward approach.
• WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment.
• At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences.
• Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, WildBrain is a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products.
• WildBrain's award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge.
• The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions.
• WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide.
• Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).

Equal Opportunity

• Diversity, Equity, and Inclusion are in our DNA.
• As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world.
• We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain.
• A culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
• We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
• We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key!
• WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.