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About the Role
Nomad is seeking an experienced Product Marketing Manager to establish and lead the B2B product marketing function. This role involves defining and executing go-to-market strategies, crafting compelling messaging, and creating marketing materials to support enterprise sales efforts across various verticals.
Responsibilities
- Define and execute Nomad’s B2B go-to-market and product marketing strategy.
- Craft clear messaging and unique selling propositions that distinguish Nomad in the market.
- Communicate the core ideas of Nomad and the value our products deliver to customers and prospects.
- Plan and lead the launch of new offerings and services across global markets.
- Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers.
- Manage a full yearly marketing release roadmap ensuring clear and timely communication of product releases.
- Present LotusFlare and Nomad offerings to internal teams and external clients.
- Ensure the growth engine and GTM strategy are aligned with overall marketing objectives.
- Become the subject-matter expert on the Nomad B2B technology stack, including API-driven eSIM provisioning and wholesale offerings (eSIMfx).
- Support RFXs with enterprise clients by providing sales enablement tools, collateral, and bespoke designs.
- Translate market insights into a structured monthly B2B marketing plan spanning social, events, email, and sales enablement.
- Partner with the sales team on prospecting, deal support, and post-sale upsell initiatives.
- Conduct market research to understand the competitive landscape and establish product differentiators.
- Coordinate timelines and deliverables with Product Management to align marketing initiatives with product development cycles.
- Architect and execute a 'Search Everywhere' strategy integrating SEO, Paid Search, and GEO to dominate search results.
Requirements
- Minimum 5 years of experience in product marketing within SaaS or technology companies.
- Proven experience taking complex B2B technology products to market, ideally across API-led, platform, or SaaS businesses.
- Ability to deeply understand a technical product stack and translate it into clear positioning, messaging, and differentiated value propositions.
- Demonstrated ownership of go-to-market strategy, from ICP definition and use cases through to launch, enablement, and growth.
- Strong commercial mindset, with experience supporting pipeline generation, deal execution, and post-sale expansion alongside sales teams.
- Ability to work directly with customers and prospects to validate messaging, refine ICPs, and influence product and GTM direction.
- Experience building and executing integrated marketing plans across content, email, events, social, and sales enablement.
- Comfortable operating in a zero-to-one environment with high autonomy, accountability, and cross-functional influence.
- Strong written and verbal communication skills, with the ability to simplify complex ideas for technical and non-technical audiences.
- Ability to execute a unified search strategy that bridges SEO, SEM, and AI Discovery.
- Proficiency with the modern search stack (e.g., Ahrefs/Semrush, Google Ads, and AI-tracking tools like Profound or RankScale).
- Experience working across global time zones (US, UK, Serbia, India, China, Singapore).
Skills
- Product Marketing
- SaaS
- B2B Technology Products
- API-led
- Platform
- Go-to-Market Strategy
- Messaging
- Value Propositions
- Commercial Mindset
- Pipeline Generation
- Deal Execution
- Sales Enablement
- Content Marketing
- Email Marketing
- Event Marketing
- Social Media Marketing
- Market Research
- Competitive Analysis
- SEO
- Paid Search
- GEO (Generative Engine Optimization)
- Ahrefs/Semrush
- Google Ads
- Profound
- RankScale
- English Language
- Writing Skills
Location
- Toronto
Work Type
- Full-time
Experience Level
- Minimum 5 years of experience
Education Level
- Bachelor’s degree in Marketing, Communications, or Business
- Master's degree is a plus
Benefits
- Competitive salary package
- Paid lunch (In the office)
- Private healthcare
- Yearly bonus
- Training and workshops
- Truly flexible working hours
About the Company
- Nomad eSIM is a fast-growing player in global connectivity, enabling seamless access to high-speed mobile data in over 200 destinations through a fully digital eSIM platform.
- Our consumer app delivers a premium, app-first experience with instant activation, transparent prepaid pricing, and reliable multi-network coverage.
- Nomad consistently ranks highly across app stores and review platforms, reflecting a strong focus on product quality, ease of use and customer experience.
- Part of the LotusFlare ecosystem, Nomad combines startup speed with the backing of a Silicon Valley telecoms technology company.
- Nomad is a multi-layered business: B2C (travel eSIM app), Enterprise (B2B2C embedded connectivity), and Wholesale (powering other eSIM providers).
- We are building the infrastructure layer for the future of eSIM, shipping fast, scaling globally and solving real-world connectivity challenges.
- At Nomad eSIM, we believe staying connected should be simple, affordable, and stress-free.
- Our mission is to remove the friction from international travel connectivity.
- We attract and keep amazing people by focusing on purposeful work and growth opportunities.
- Nomad is building the future of travel connectivity - one eSIM at a time.