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About the Role

As the founding Product Marketing Manager for Nomad B2B, you will own and build the full product marketing function across all verticals. You will define and execute the B2B go-to-market strategy, working closely with Product and Sales teams to distinguish Nomad in the enterprise software and SaaS market.

Responsibilities

• Define and execute B2B go-to-market and product marketing strategy.
• Craft clear messaging and unique selling propositions.
• Communicate core product value to customers and prospects.
• Plan and lead the launch of new offerings and services globally.
• Create marketing materials including blog posts, website copy, case studies, product briefs, sales presentations, and POV papers.
• Manage a yearly marketing release roadmap.
• Present offerings to internal teams and external clients.
• Align growth engine and GTM strategy with marketing objectives.
• Serve as subject-matter expert on the B2B technology stack, including API-driven eSIM provisioning and wholesale offerings.
• Support RFXs with sales enablement tools, collateral, and bespoke designs.
• Develop a monthly B2B marketing plan spanning social, events, email, and sales enablement.
• Partner with sales on prospecting, deal support, and post-sale upsell initiatives.
• Conduct market research to analyze the competitive landscape.
• Coordinate timelines and deliverables with Product Management.
• Architect and execute a Search Everywhere strategy integrating SEO, Paid Search, and Generative Engine Optimization.

Requirements

• Minimum 5 years of experience in product marketing within SaaS or technology companies.
• Proven experience taking complex B2B technology products to market.
• Ability to translate technical product stacks into clear positioning and value propositions.
• Demonstrated ownership of GTM strategy from ICP definition to launch and growth.
• Strong commercial mindset with experience supporting pipeline generation and deal execution.
• Ability to work directly with customers to validate messaging and influence GTM direction.
• Experience building integrated marketing plans across content, email, events, social, and sales enablement.
• Comfortable operating in a zero-to-one environment with high autonomy.
• Strong written and verbal communication skills.
• Proficiency with modern search stacks including Ahrefs/Semrush, Google Ads, and AI-tracking tools.
• Experience working across global time zones.

Skills

• Product Marketing
• B2B Strategy
• SaaS Marketing
• Go-to-Market Strategy
• Sales Enablement
• Content Creation
• Market Research
• SEO/SEM
• Generative Engine Optimization
• Technical Writing

Location

• London, UK

Work Type

• Full-time

Experience Level

• Minimum 5 years of experience

Education Level

• Bachelor’s degree in Marketing, Communications, or Business
• Master's degree is a plus

Benefits

• Competitive salary package
• Paid lunch (in-office)
• Private healthcare
• Yearly bonus
• Training and workshops
• Flexible working hours

About the Company

• Nomad eSIM is a global connectivity provider enabling access to high-speed mobile data in over 200 destinations.
• Part of the LotusFlare ecosystem, combining startup speed with Silicon Valley telecoms technology.
• Operates across B2C, B2B2C (Enterprise), and Wholesale segments.