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About the Role

This role offers the opportunity to own the company's social strategy from idea to execution, driving brand awareness and customer acquisition across multiple platforms within a high-growth, well-funded consumer crypto startup.

Responsibilities

• Develop and scale paid social campaigns focused on performance and growth.
• Identify, manage, and brief content creators for high-performing creative.
• Run continuous A/B testing to improve conversion, customer acquisition cost (CAC), and overall campaign performance.
• Manage organic social channels across platforms such as TikTok, Instagram, and YouTube.
• Plan, source, create, and publish engaging content aligned with the brand.
• Stay ahead of platform trends, algorithm changes, and emerging content formats.
• Monitor channel performance, analyze results, and use insights to optimize future campaigns.
• Maintain a consistent brand voice, visual identity, and content style.
• Lead creative campaigns around product launches, announcements, and growth initiatives.

Requirements

• Combine creativity with a strong analytical mindset.
• Deep understanding of today's paid social advertising and content landscape.
• Experience growing social media accounts (personal brands, creator accounts, or company channels).
• Proven ability to analyze performance data and optimize for engagement, conversion, and growth.
• Hands-on experience managing the entire content lifecycle—from sourcing ideas and creators through to publishing, reporting, and optimization.
• Strong organizational skills and ability to thrive in a fast-moving startup environment.
• Genuine interest in technology, fintech, or Web3 is highly advantageous.

Skills

• Social Media
• Paid Acquisition
• Content Creation
• Performance Marketing
• A/B Testing
• Organic Social Media Management
• Content Strategy
• Data Analysis
• Brand Management
• Creative Campaign Leadership

Location

• SoHo, New York

Work Type

• Full-time
• Onsite

Experience Level

• High-growth startup experience

About the Company

• One of the fastest-growing consumer crypto startups in the US.
• Well-funded, high-growth company with an engaged user base built in record time.
• Lean, experienced growth team.
• Opportunity to shape the social presence of a rapidly scaling consumer product.
• Work alongside an experienced team from leading consumer and crypto businesses.

Equal Opportunity

• MLabs is committed to offering equal opportunities to all candidates.
• Ensures no discrimination, accessible job adverts, and providing information in accessible formats.
• Fosters a diverse, inclusive workplace with equal opportunities for all.
• If reasonable adjustments are needed during the hiring process or for accessible formats, contact human-resources@mlabs.city.