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About the Role

The Senior Marketing Manager will hold strategic responsibility for the Korea and Japan markets, acting as the strategic lead for Japan and collaborating with a local coordinator. This role requires balancing high-level regional planning with hands-on collaboration to define Taboola’s growth trajectory in these key markets.

Responsibilities

• Collaborate with Sales leadership in Seoul and Tokyo to develop quarterly marketing strategies and plans for Korea and Japan to drive business growth and maximize long-term ROI.
• Design the marketing roadmap for Japan and work closely with the Japan Marketing Coordinator to ensure the successful execution of your strategy.
• Build and manage the marketing budgets for both regions, finding resourceful ways to optimize impact and efficiency.
• Own both sponsored and hosted events across both markets, from coordinating operations to creating impactful content that drives leads.
• Plan and execute customer retention activities, including high-touch client entertainment events and bespoke gifting strategies.
• Translate regional activities into meaningful data and reports using platforms like Salesforce and QlikSense to demonstrate marketing impact.
• Drive PR efforts in collaboration with local agencies, turning Taboola’s proprietary data into compelling stories for press pick-up in both Korea and Japan.
• Oversee the localization of global content into Korean and Japanese, ensuring messaging is culturally relevant and fits the specific needs of each market.
• Maintain a deep understanding of Taboola’s product positioning and unique offering to effectively represent the company to diverse external audiences.

Requirements

• Native or fluent in Korean and English.
• Proficiency in Japanese is a strong plus but not required.
• 8+ years in B2B marketing, with at least 1+ years in a senior or lead strategic capacity within the AdTech, SaaS, or Digital Media space.
• Proven ability to create comprehensive marketing plans and lead the "dotted-line" execution of those plans through partners or coordinators.
• Excellent written and verbal communication skills in both Korean and English.
• Creative self-starter with a solution-oriented mindset and high attention to detail.
• Comfortable working with a high degree of autonomy and managing multiple projects simultaneously in a fast-paced environment.
• Experienced in working with remote, international teams and managing stakeholders across different cultures and time zones.
• Working closely with the sales organisation as their main stakeholder to drive commercial outcomes will be essential.

Skills

• Salesforce
• QlikSense

Location

• Seoul
• Tokyo

Work Type

• Full-time
• Hybrid

Experience Level

• Senior

Benefits

• 30 days holiday
• Excellent health insurance
• Lunch options at the offices
• Stock options
• Charity days

About the Company

• Taboola is a company that embraces diversity and change, with enormous potential for growth and that offers a challenging yet collaborative working environment, where you will always feel valued and be given every opportunity to make a name for yourself.
• With an office culture that’s international, social and supportive, Taboola offers very generous benefits.

Equal Opportunity

• Taboola is an equal opportunity employer and we value diversity in all forms.
• We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success.
• Employment is decided on the basis of qualifications, merit, and business need.