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About the Role
We are seeking a Freelance Social Media Specialist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.
Responsibilities
- Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
- Define content pillars, positioning, and a consistent posting cadence.
- Turn the client's ideas into polished short-form content.
- Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
- Lead the personal rebrand and establish a cohesive, premium, education-first identity.
- Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
- Grow the accounts organically to drive inbound interest, community, and referrals.
- Track engagement, report on performance, and continuously refine the approach.
Requirements
- Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
- Strong short-form video skills across ideation, filming direction, and editing.
- Solid graphic design, caption, and copywriting ability.
- A track record building personal or founder-led brands, including rebrands.
- A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
- Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
- Focus on organic, community and referral-led growth rather than paid or ads-led tactics.
- Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
Skills
- TikTok
- Short-form video strategy
- Content creation
- Profile management
- Personal branding
- Organic audience growth
- Video editing
- Graphic design
- Copywriting
- Social media strategy
- Content pillar definition
- Posting cadence
- Reels
- TikTok
- Shorts
- Personal rebrand
- Brand identity
- Audience engagement
- Performance reporting
- Community building
- Referral generation
- Aesthetics
- Educational content creation
- Finance
- Insurance
Work Type
- Freelance
- Remote
About the Company
- The client is a life insurance agent focused on family and union-member benefits.
- The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led.
- The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.