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About the Role
R/GA is seeking a hybrid Senior Verbal and Content Designer to shape brand storytelling, verbal identity, and digital content design. Senior designers are the engine of the team, solving briefs and delivering outstanding work that meets and exceeds standards. This full-time role reports to the Creative Director, Verbal Design.
Responsibilities
- Shape and create work that pushes creative boundaries, marrying craft and storytelling through language.
- Develop content design that raises the standard for excellent customer experience.
- Name new brands or define their tone of voice.
- Shape, optimize, and govern digital content across website experiences.
- Review and QA work to ensure it meets R/GA standards before sharing or publishing.
- Support the Creative Director to shape verbal identity, tone of voice, messaging, naming, narrative, and content strategy work across brand-led projects.
- Develop brand stories, positioning narratives, campaign language, messaging systems, and writing frameworks.
- Translate strategic thinking into compelling verbal concepts, copy systems, and content experiences.
- Write, edit, and optimize website content, including landing pages, product and service content, campaign pages, EDMs, editorial content, and customer support journeys.
- Use AI-assisted workflows to create and update content and maintain brand consistency.
- Turn complex information into clear, accessible, and useful content that helps customers understand, choose, and act.
- Work collaboratively in agile, multidisciplinary teams across UX, brand, product, engineering, and client stakeholders.
- Present work clearly and persuasively to internal teams and clients, grounding creative recommendations in strategy, customer insight, and business rationale.
- Act as QA for brand and content, maintaining tone of voice, accessibility, and consistency across digital touchpoints.
- Ensure content aligns with UX, accessibility, SEO, and brand best practices.
- Support the development of content models, templates, design systems, reusable patterns, and governance frameworks.
- Mentor writers, content designers, and junior creatives, helping them sharpen their craft and judgment.
Requirements
- Combines senior creative craft with practical content design experience.
- May have a brand/verbal design background and be comfortable with digital journeys and UX/content design.
- Alternatively, is already a content designer eager to flex brand voice at a more creative conceptual level across a variety of brands and touchpoints.
- Has a good understanding of UX principles, content hierarchy, accessibility, and SEO best practices.
- Proficiency using AI tools, Figma, and Google Workspace to create and present work.
- Portfolio shows evidence of established craft and ambition, with at least one project demonstrating the ability to make a meaningful creative or business impact.
- Comfortable with ambiguity and eager to explore intuition.
- Supports juniors and mid-weights, modeling the standards others emulate.
Skills
- Verbal identity
- Content design
- Brand storytelling
- Tone of voice
- Messaging
- Naming
- Narrative
- Content strategy
- Copywriting
- UX principles
- Accessibility
- SEO best practices
- AI tools
- Figma
- Google Workspace
Location
- Sydney
- Melbourne
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
About the Company
- R/GA is a global agency that transforms business through the relentless pursuit of progress.
Equal Opportunity
- We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, disability, or any other status.
- If you have any requests or requirements to support you throughout this interview process, please let us know.