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About the Role

We are seeking a senior specialist to build a new YouTube channel from the ground up, focusing on vlogs and business educational content. This role requires a blend of creativity, analytical thinking, and strategic planning to create engaging videos that retain viewer attention and drive channel growth.

Responsibilities

• Plan, shoot, and edit standalone YouTube content including vlogs, business educational content, and behind-the-scenes footage.
• Structure videos with a strong hook and payoff, using pacing to maintain viewer engagement.
• Own the content strategy, determining content types, order, and rationale based on performance data and identified gaps.
• Analyze video performance data to inform future content creation and editing decisions.
• Manage the content calendar and publishing schedule for the YouTube channel.
• Review all video content for quality, pacing, and brand alignment prior to publication.
• Write video descriptions and manage end-to-end distribution for the channel.

Requirements

• A portfolio showcasing channels built from scratch, demonstrating performance analysis and strategic improvements.
• Proficiency in being creative, analytical, and strategic, with the ability to pitch ideas backed by data and set future direction.
• Experience in shaping content or channel strategy, including setting direction, identifying opportunities, and adapting plans based on incoming data.
• 5+ years of experience in content creation, with a preference for senior YouTube strategy experience.
• Solid understanding of viewer retention factors on YouTube, including pacing, structure, packaging, and testing methodologies.
• Hands-on experience with multi-camera, lighting, and audio setups.
• Strong knowledge of contemporary cameras, file formats, and codecs.
• Expertise in Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator) or equivalent software (DaVinci Resolve, Final Cut).
• Strong skills in sound design, mixing, and color correction.

Skills

• Video Planning
• Video Shooting
• Video Editing
• Content Strategy
• Data Analysis
• Content Calendar Management
• Publishing Schedule Management
• Video Quality Review
• Pacing
• Brand Alignment
• Video Description Writing
• End-to-End Distribution
• Creative Strategy
• Analytical Strategy
• Multi-camera Setup
• Lighting Setup
• Audio Setup
• Sound Design
• Mixing
• Color Correction
• Adobe Premiere Pro
• Adobe After Effects
• Adobe Illustrator
• DaVinci Resolve
• Final Cut Pro

Location

• Australia

Work Type

• Flexible working environment

Experience Level

• 5+ years' experience in content creation
• Senior YouTube strategy experience

Benefits

• Huge staff discounts across Showpo and over 50 amazing brands
• Flexible working environment
• Celebration events (social events, cruises, parties, Karaoke)
• Opportunities for volunteering and workplace giving
• Dog friendly office
• Breakfast Bar
• Education Programs
• Wellness Programs
• Lunch & Learn Programs
• Company wide I S**t Rainbow Awards - Reward & Recognition Program

About the Company

• Jane Lu is an Australian entrepreneur best known as the founder and CEO of Showpo, a global online fashion brand.
• The Lazy CEO Podcast focuses on entrepreneurship, business growth, mindset, and personal development.
• Australia’s largest social media fashion brand that was founded locally and is expanding globally.
• Embedded culture of Think Big, Get S**t Done and Have Fun.
• High-growth hustle environment.