About the Role
The Activation Executive is responsible for delivering best-in-class media activation planning and buying across all channels, ensuring campaigns consistently achieve agreed objectives while demonstrating a strong understanding of the Australian media landscape. This role involves collaborating with client service teams, negotiating and implementing media campaigns, monitoring performance, and mentoring the Activation Coordinator.
Responsibilities
- Collaborate with Client Service teams to develop activation plans and media recommendations across all channels, including digital.
- Negotiate, buy and implement approved media campaigns, ensuring all activity is delivered in line with campaign objectives.
- Monitor campaign performance and support ongoing optimisation to maximise results.
- Prepare timely, accurate campaign reporting and provide performance insights where appropriate.
- Oversee campaign implementation, ensuring campaigns launch on time and all proofs, trafficking and reporting requirements are completed accurately.
- Build and maintain strong relationships with internal stakeholders, media owners and external partners.
- Develop a strong understanding of the Australian media landscape, market trends and client industries to inform campaign recommendations.
- Attend training sessions and actively build knowledge of media tools, systems and industry best practice.
- Support the day-to-day development and mentoring of the Activation Coordinator.
- Contribute positively to Spark Foundry's culture by living the agency's values and delivering high-quality work.
- Execute media buys across digital and offline channels in line with approved plans.
- Monitor campaign pacing, performance and delivery to ensure campaign objectives are achieved.
- Implement campaign optimisations under the guidance of senior team members.
- Ensure all campaign implementation is accurate, timely and completed to a high standard.
- Prepare campaign reporting, including performance summaries and key insights.
- Support campaign reconciliations and ensure all documentation is completed accurately.
- Escalate campaign delivery issues proactively and work collaboratively to resolve them.
- Support the delivery of campaigns within approved budgets.
- Manage campaign financial administration, including reconciliations and budget tracking.
- Ensure accuracy across financial reporting and campaign documentation.
- Resolve finance-related queries in a timely manner.
- Maintain strong attention to detail across all commercial and campaign administration.
- Build strong relationships with internal teams, media partners and clients.
- Support the ongoing coaching and development of the Activation Coordinator.
- Communicate proactively and professionally with stakeholders.
- Collaborate effectively across teams to deliver high-quality client outcomes.
- Demonstrate accountability and ownership of campaign delivery.
- Contribute positively to team culture and Spark Foundry's values.
Requirements
- Minimum 12 months' experience in a Media Coordinator role or at least 1 year in a similar Activation Executive position.
- Good understanding of the Australian media landscape.
- Experience across media planning, buying and campaign activation.
- Strong organisational and time management skills.
- Excellent attention to detail and financial accuracy.
- Strong numerical and written communication skills.
- Ability to manage multiple campaigns and competing deadlines.
- Intermediate Microsoft Office skills.
- Passion for media, innovation and emerging industry trends.
- Strong stakeholder management and relationship-building skills.
- Takes ownership of campaign delivery and consistently meets deadlines.
- Maintains high levels of accuracy across campaign implementation, reporting and financial management.
- Builds strong relationships with clients, internal teams and media partners.
- Identifies opportunities and potential issues early, taking action to support successful campaign delivery.
- Thrives in a fast-paced environment and embraces change and new ways of working.
- Keeps up to date with media trends, market developments and client opportunities.
- Supports the development of junior team members and contributes positively to team culture.
Skills
- Media planning
- Media buying
- Campaign activation
- Digital media
- Microsoft Office
- Stakeholder management
- Relationship building
- Organisational skills
- Time management
- Attention to detail
- Financial accuracy
- Numerical skills
- Written communication
Location
- Australia
Work Type
- Full-time
- Hybrid
Experience Level
- 1+ years experience
Benefits
- Wholeself program supporting physical, mindful, and financial wellbeing.
- Creative, lively, and rewarding office environment.
- Publicis Liberté flexibility approach — "working your way with us."
- Access to Global AI Platform Marcel for career mobility and collaboration.
- Extensive Learning & Development opportunities via online learning platform.
- Career Conversations program for feedback and support.
- Diversity, Equality, and Inclusion initiatives.
- Birthday Leave.
- Flexible Public Holidays.
- Additional 5 days of leave after 2 years of service.
- Work Your World program enabling flexibility to work from anywhere for up to 6 weeks per year.
- Parental leave policy.
- Access to Sonder for wellbeing support.
- Supportive and recovery-forward culture for employees with life-threatening illnesses.
- Partnerships with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
About the Company
- Spark Foundry brings HEAT to brands, Higher Engagement, Affinity and Transaction.
- Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.
- Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives.
- Solutions must drive business results, embracing both the art and the evidence.
- Publicis Groupe is the parent company, a progressive and dynamic modern communications business and a recent winner of the Employer of Choice Awards.
Equal Opportunity
- We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes.
- Diversity. Inclusion. Equity. are part of our DNA.
- Committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
- Value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
- Committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.
