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About the Role

Pallet is seeking a strategic Growth Lead to own pipeline goals across all channels, focusing on paid media, out-of-home, field marketing, and email marketing. This high-ownership role involves partnering with marketing, sales, product, and engineering to build a repeatable pipeline engine. You will have the autonomy to develop and optimize growth strategies, build necessary infrastructure, and contribute to transforming the logistics industry with AI.

Responsibilities

• Own Pallet's pipeline targets and build end-to-end tracking and attribution.
• Plan, launch, and optimize paid media campaigns across search, social, and programmatic.
• Design and measure out-of-home campaigns (billboards, transit, event-adjacent placements) against pipeline.
• Own field and event strategy, including industry conferences, dinners, and roadshows.
• Design nurture and lifecycle email programs to convert new demand and re-engage the existing base.
• Design, execute, and analyze a high volume of growth experiments.
• Operationalize validated channels into repeatable, automated, and durable engines.
• Partner with marketing, sales, product, and operations to lead critical growth projects.
• Solve abstract distribution challenges and explore new acquisition models.

Requirements

• 5+ years in a growth, demand generation, or performance marketing function with a track record of owning outcomes (pipeline/revenue).
• Hands-on experience running paid media across search, social, and/or programmatic with real budget ownership.
• Experience with field/event marketing and/or out-of-home campaigns, with a discipline to measure them against pipeline.
• Experience building email and lifecycle marketing programs that convert.
• Comfort with GTM and marketing execution tooling (e.g., HubSpot, Clay, Unify, marketing analytics/attribution).
• A bias for action and genuine urgency; ability to ship scrappy versions to learn fast.
• Highly creative and outcome-driven, unafraid of failure.
• Bonus: programming/technical ability to build own tooling.
• Comfortable operating at high intensity (50–60 hour weeks) in a fast-moving, in-office environment.

Skills

• Paid Media (Search, Social, Programmatic)
• Out-of-Home Marketing
• Field Marketing
• Event Marketing
• Email Marketing
• Lifecycle Marketing
• Growth Experimentation
• Pipeline Tracking and Attribution
• Marketing Analytics
• GTM Execution Tooling
• Technical Ability (Bonus)

Location

• San Francisco, CA (In-Office)
• New York City, NY (In-Office)

Work Type

• In-Office
• Remote (Across the U.S.)

Experience Level

• 5+ years

Salary/Compensations

• $135,000–$225,000

Benefits

• Health, Vision, and Dental benefits
• Flexible PTO
• Life Insurance and Accidental Insurance
• Short-Term Disability Coverage
• Generous salary and equity
• 401k option
• Paid parental leave
• Yearly learning and development stipend
• Commuter benefits (Bay Area employees)
• Uber ride stipend (for late work)
• Remote office home stipend
• Daily catered lunches
• Onboarding trip to San Francisco HQ (for remote employees)
• Monthly happy hours
• Annual Company Offsites

About the Company

• Pallet is building AI Agents to transform the $12 trillion global logistics industry.
• Raised $50M from top investors.
• Achieved 700% revenue growth in under two years.
• Mission: Increase global supply chain efficiency by automating manual workflows.
• Flagship platform provides end-to-end visibility, control, and optimization.
• CoPallet product introduces AI Agents for real-time request understanding and execution.
• Positioned to build the next $10B company in logistics.
• Team includes leaders from Google, DoorDash, and YC.

Equal Opportunity

• Pallet is an Equal Opportunity Employer.
• Makes all employment decisions solely based on merit.
• Provides equal employment opportunities without discrimination based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, disability status, or any other protected characteristic.
• Prohibits any form of discrimination or harassment.
• Policy applies to all terms and conditions of employment, including hiring.