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About the Role

On The Stage (OTS) is seeking a GTM Operations Manager to ensure the reliability, coherence, and usability of the systems that underpin our go-to-market motion. This operational excellence role focuses on maintaining a high-fidelity technology stack, trustworthy data, and seamless tool usage for GTM teams, enabling them to focus on prospects and customers. The position reports directly to the SVP of CS & Business Operations and offers high visibility with the Senior Leadership Team.

Responsibilities

• Own and maintain a living, visual map of OTS's GTM tech stack — documenting how tools integrate, where data flows, and where dependencies exist across Marketing, Sales, SDR, Customer Success, and Support.
• Map the end-to-end GTM prospect and customer journey across all systems, from first touch through renewal, identifying where data handoffs occur and where continuity breaks down.
• Maintain clear, accessible documentation for all GTM systems — integration configurations, field mappings, routing logic, and workflow dependencies — so the team can operate and troubleshoot with confidence.
• Serve as the internal authority, requirements gatherer, and thought leader on how OTS's GTM systems connect.
• Conduct regular workflow audits across GTM roles — identifying manual steps, redundant processes, unclear handoffs, and missing automation that create friction or consume time that should go toward customers.
• Design and implement workflow improvements that increase the speed, clarity, and ease of day-to-day GTM operations — from lead routing and data entry to reporting access and task management.
• Build lightweight internal tools, views, and dashboards that surface the right information to the right people at the right time — reducing the need to export data, run manual queries, or ping other teams for status.
• Partner with team leads to understand role-specific pain points and translate them into durable operational improvements, not one-off fixes.
• Own the integrations between GTM platforms — HubSpot, Salesforce, Salesloft, Intercom, product usage, and adjacent tools — ensuring data flows accurately, completely, and without duplication or silent failures.
• Establish and maintain data quality standards across GTM systems: field definitions, object relationships, naming conventions, and enrichment logic that support reliable reporting and consistent operations.
• Monitor integration health proactively — identifying sync errors, broken workflows, or data inconsistencies before they affect team performance, and resolving them with urgency.
• Ensure a single, shared version of the truth is maintained across Marketing, Sales, and Customer Success — from top-of-funnel attribution through Finance.
• Build and maintain the reporting infrastructure that gives GTM team members and leadership clear, timely visibility into funnel performance, team activity, and pipeline health — without requiring manual data pulls.
• Define and govern the KPI framework for GTM operations: what we track, how it's calculated, where it lives, and how it's surfaced to different stakeholders.
• Proactively identify gaps in GTM visibility — metrics that aren't being captured, processes that aren't being measured — and build the infrastructure to fill them.
• Own a rolling tech stack roadmap that reflects OTS's current needs and future direction — identifying tools to evaluate, integrations to deepen, capabilities to build, and platforms to consolidate or sunset.
• Evaluate new tools and vendors with rigor: understanding how they fit into the broader data ecosystem, what operational overhead they introduce, and whether they unlock meaningful new capacity for the GTM team.
• Manage the vendor lifecycle for GTM platforms — renewals, configuration updates, user provisioning, and ongoing optimization — in coordination with Finance and IT.

Requirements

• Operational Excellence Mindset: Takes ownership over systems, proactively fixes friction, prioritizes sustainability and scalability, turns complexity into clarity, communicates with precision and empathy.
• Technical Aptitude: Deep hands-on experience with CRMs (Salesforce, HubSpot), comfort across the GTM tech ecosystem, ability to trace and fix data issues, experience building/managing integrations.
• GTM Context & Curiosity: Understands GTM roles' day-to-day realities, applies first-principles problem solving, strong documentation instincts, obsessive learner.
• 5+ years of experience in GTM Operations, Revenue Operations, Sales/Marketing Systems, or a closely related function.
• Demonstrated ability to build consensus among senior, cross-functional stakeholders on competing requirements, and to translate that alignment into a clear, executable program plan.
• Proven hands-on experience with Salesforce and/or HubSpot, including administration, workflow configuration, and integration management.
• Demonstrated ability to document, audit, and improve GTM workflows and system integrations at a cross-functional level.
• Strong analytical skills with the ability to trace data issues, validate integration accuracy, and maintain data quality standards across systems.
• Excellent communication skills — able to translate between business needs and technical implementation, and document systems for non-technical audiences.
• Strong organizational skills with the ability to manage multiple workstreams and competing priorities in a fast-paced environment.

Skills

• Salesforce
• HubSpot
• CRM Administration
• Workflow Automation
• Field Configuration
• Integration Architecture
• Marketing Automation
• SDR Tooling
• Enrichment Platforms
• CS Platforms
• Data Tracing
• Data Quality Standards
• Integration Management
• API Configuration
• Documentation
• Analytical Skills
• Communication Skills
• Organizational Skills
• SQL (Preferred)
• Qualified (Preferred)
• RB2B (Preferred)
• Clay (Preferred)
• Zapier (Familiarity)
• Make (Familiarity)
• Workato (Familiarity)

Location

• Remote

Work Type

• Full-time

Experience Level

• 5+ years of experience in GTM Operations, Revenue Operations, Sales/Marketing Systems, or a closely related function.

About the Company

• On The Stage (OTS) provides a ticketing, marketing, and fundraising platform for live entertainment organizations, from K–12 programs to professional performing arts. Founded by industry veterans, OTS offers an all-in-one platform with Broadway-caliber infrastructure, including mobile-first ticketing, CRM, automated marketing, fundraising tools, and real-time reporting. The company aims to provide intuitive yet sophisticated solutions, enabling organizations to endure, expand, and prosper. OTS is currently in a pivotal growth stage.

Equal Opportunity

• All your information will be kept confidential according to EEO guidelines.