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About the Role

This senior, hands-on media leader role is responsible for driving high-impact earned media strategy and execution across a portfolio of B2B technology, professional services, and financial services clients. The ideal candidate is both a strategic counselor and active media “doer,” with sharp editorial instincts, the ability to advise senior clients, and the drive to execute with precision, creativity, and speed.

Responsibilities

Develop and execute integrated earned media strategies for B2B technology, professional services, and financial services clients, focused on measurable outcomes and high-impact coverage.
Serve as a senior media lead across key accounts, directly shaping media plans, outreach strategy, and reporter engagement.
Drive proactive and reactive media programs including product launches, executive visibility, corporate milestones, funding announcements, M&A, and thought leadership campaigns.
Apply media analytics and performance insights to continuously refine pitching strategy, messaging, and storytelling approaches.
Provide senior-level counsel in support of crisis and issues communications as needed.
Build and maintain strong, active relationships with top-tier business, technology, and professional services journalists across national and industry-specific outlets.
Act as a trusted media advisor to senior clients, helping shape messaging, narrative positioning, and executive communications strategy.
Partner with account teams to ensure earned media strategy is fully integrated across owned, shared, and digital channels.
Elevate client storytelling by identifying timely news angles and positioning opportunities within the broader media landscape.
Play an active role in new business pitches, contributing media strategy frameworks, competitive media insights, and differentiated storytelling approaches.
Help shape Highwire’s point of view in competitive RFP processes through creative, insight-driven media thinking.
Leverage media expertise and relationships to strengthen pitch strategies and support account growth.
Contribute to the development of new media-driven offerings that expand agency capabilities and revenue opportunities.
Mentor and develop junior and mid-level media team members, strengthening media strategy and execution capabilities across the agency.
Collaborate closely with strategy, content, digital, and creative teams to deliver integrated client programs.
Contribute to agency-wide training, best practices, and knowledge-sharing initiatives to elevate overall media excellence.

Requirements

8–12 years of media relations experience in PR, communications, or journalism, with deep expertise in B2B technology, professional services, and/or financial services media.
Demonstrated track record as a hands-on media practitioner with strong, active relationships with business and technology journalists.
Experience contributing to new business pitches, including RFP development, presentations, and agency capabilities discussions.
Proven ability to develop and execute earned media strategies that deliver measurable results.
Strong client counseling experience, including direct interaction with senior executives.
Experience mentoring junior team members in a fast-paced, agency environment.
Exceptional written and verbal communication skills, with strong editorial judgment and narrative development ability.
Familiarity with media analytics tools and a data-informed approach to optimizing media performance.

Skills

Earned media strategy
Media execution
B2B technology media relations
Professional services media relations
Financial services media relations
Journalist relationships
Media analytics
Crisis communications
Issues communications
Client counseling
New business development
Storytelling
Messaging
Narrative development
Editorial judgment

Location

Remote
New York, NY (Hybrid)
San Francisco, CA (Hybrid)

Work Type

Remote
Hybrid

Experience Level

Senior
8-12 years

Salary/Compensations

$130,000 to $195,000

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) matching
Generous paid time off
Extended summer breaks
Extended winter breaks
Early log-off on Fridays
FSA options
Paid parental leave
Commuter benefits
Annual Growth Mindset stipend
Monthly technology reimbursement
Wellness benefit program
501c3 donation matching program
Mentorship opportunities
Professional development opportunities
Monthly recognition
Team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events
Team gatherings
Dog-friendly office environment

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
We believe that storytelling fuels transformation.
We know that the most impactful stories represent all voices and perspectives.
As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure that every Highwire Walker has the requisite support to soar in their careers.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life.
If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you.
Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Highwire. Above all.

Equal Opportunity

We foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.