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About the Role

TrellisWare is seeking an innovative, strategic, and technically adept Director of Product Marketing to lead the company’s global product marketing strategy, brand positioning, and communications. This role will develop and execute product-driven marketing initiatives aligned with business goals, product portfolio, and target markets. The Director will oversee the marketing communications team, driving digital campaigns, product launches, events, and public relations to ensure consistent messaging and a strong market presence.

Responsibilities

Lead a product marketing strategy that supports TrellisWare's business objectives, product portfolio, and market expansion across domestic and international markets.
Partner with business development and product management to define product positioning, messaging, and align go-to-market strategies for measurable growth.
Drive brand positioning and integrated marketing programs including digital campaigns, demand generation, product launches, customer engagement, events, and PR to strengthen market presence and customer engagement.
Mentor and inspire a high-performing team, fostering collaboration, accountability, and professional growth in alignment with TrellisWare's core values of delivering excellence, empowering people, and pushing boundaries.
Establish goals and expectations that are aligned with organizational vision, mission, values, and strategy.
Clarifies goals and expectations for team performance (removes obstacles and provides necessary resources and feedback) in order to achieve agreed targets and results, and synergistically supports departmental success.
Model TrellisWare values in all workplace relationships and exemplify the TrellisWare Leader job profile.
Hires, engages, and retains the best people.
Defines and develops current and future competencies required by team members to maintain our competitive advantage and build individual and organizational capabilities.
Develops relationships with team members built on trust and respect.
Acts as a coach or a mentor for team members and assists them in career development efforts.
Willing and able to travel domestically and internationally as needed.

Requirements

At least ten (10) years of progressive marketing leadership experience, preferably in the defense or high-tech sectors.
Experience in both product marketing strategy and tactical execution.
Proven ability to quickly master complex technical concepts and distill advanced engineering capabilities into clear, accessible, and compelling product positioning and messaging tailored to multiple customer segments.
Track record of driving comprehensive product marketing strategies and go-to-market campaigns that result in measurable business growth.
Strong experience in digital and integrated marketing communications.
Experience managing cross-functional teams and marketing agencies/vendors.
Skilled in developing and executing lead generation programs that support sales objectives.
Strong analytical skills with the ability to translate market data into actionable insights.
Proficiency in marketing automation, CRM, and analytics tools.
Excellent written, visual, and verbal communication skills with a keen eye for brand consistency.
Experience planning and executing corporate events, trade shows, and industry conferences.
Ability to collaborate across the organization and build strong relationships internally and externally.
Positive, team-oriented mindset with a “hands-on” leadership style.
Capable of managing multiple projects in a fast-paced, growth-oriented environment.
Demonstrates documentation skills and proficient with PC office applications.
Demonstrates strong written and verbal communication skills.
Strong collaborative drive and interpersonal skills.
Strong initiative, proactive work ethic and prioritization skills.
Trustable judgement and analytical problem-solving skills.
Effective execution and decision making.
Champion of change and promotes innovation.
U.S. Citizenship or Permanent Residency.
Willing and able to travel domestically and internationally as needed.
Ability to obtain a security clearance may be required.

Skills

Product marketing strategy
Brand positioning
Communications
Digital campaigns
Product launches
Events
Public relations
Technical aptitude
Demand generation
Content creation
Competitive analysis
Customer engagement
Go-to-market plans
Marketing automation
CRM
Analytics tools
Written communication
Visual communication
Verbal communication
Collaboration
Interpersonal skills
Project management
Change management
Innovation

Location

San Diego, California

Work Type

Full-time

Experience Level

Director
10+ years leadership experience

Education Level

Bachelor's degree in Marketing, Communications, Business, or related field
Master's degree preferred

Salary/Compensations

$175,000—$225,000 USD

Benefits

Competitive salary
Background checks conducted as part of onboarding

About the Company

TrellisWare launched in 2000 with an innovative culture striving to push technological boundaries in the area of wireless communications.
We are now a worldwide leader in highly advanced algorithms, waveforms, and communications systems that range from small form factor radio products to fully integrated solutions.
At TrellisWare, we connect passion with purpose and together we make an impact- on our careers, our company, and the world.
If you love to innovate and collaborate in a dynamic environment where boundaries are being pushed, you belong at TrellisWare.
Where the opportunity to serve is not a challenge but a gift.
Where you’re never going alone. Because there’s too much at stake to go solo.

Equal Opportunity

TrellisWare Technologies, Inc. is an EEO/AA/Disability/Vets Employer.