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About the Role

Commerce is seeking a Senior GTM Enablement Manager to design and globally execute seller-facing enablement programs that equip the full revenue organization to perform at a higher level. This role focuses on driving measurable behavior change through instructional design and live delivery, utilizing AI as a production accelerant.

Responsibilities

• Own the end-to-end architecture for seller enablement programs across the revenue organization.
• Translate GTM priorities into capability roadmaps and sequenced learning journeys.
• Diagnose performance gaps and convert insights into programs with clear learning objectives and behavior outcomes.
• Design enablement as field operating systems, including playbooks, talk tracks, and manager coaching tools.
• Standardize repeatable enablement frameworks, templates, and production workflows.
• Facilitate high-impact live and virtual sessions for GTM audiences.
• Design sessions to create behavior change through practice, debrief, and feedback loops.
• Partner with SMEs to turn product/strategy content into seller-ready narratives and talk tracks.
• Build a manager-first motion for major programs, including manager previews and coaching guides.
• Equip frontline leaders with lightweight reinforcement that fits existing cadences.
• Develop monthly manager enablement kits to facilitate coaching.
• Use AI as a production accelerant to generate first drafts of content and assets.
• Leverage AI-assisted coding tools to automate repeatable enablement workflows.
• Design scalable practice experiences using AI role-play tools.
• Define success metrics for each program, including leading and lagging indicators.
• Use conversation intelligence platforms to identify field gaps and track narrative adoption.
• Build lightweight reporting that ties enablement activity to field behavior signals.
• Continuously iterate programs based on field behavior.
• Partner tightly with PMM, Product, RevOps, Sales Leadership, and CS Leadership.
• Serve as the enablement translator, turning strategy into actionable seller activities.
• Drive alignment across regions/segments by adapting delivery while maintaining consistency.

Requirements

• 6+ years in sales enablement, field enablement, revenue training, or a related GTM-facing function in a SaaS environment.
• Demonstrated experience designing and delivering blended enablement programs that produce measurable behavior change.
• Strong live and virtual facilitation skills.
• Hands-on experience running a manager-first enablement motion.
• Quota-carrying sales or solution consulting experience.
• Advanced working fluency in AI-assisted content creation and productivity workflows.
• Experience using Gong or equivalent conversation intelligence platforms.
• Familiarity with instructional design frameworks (ADDIE, Kirkpatrick, Bloom's Taxonomy).
• Experience rolling out sales methodology (MEDDPICC, SPICED, Command of the Message) across a distributed revenue team.
• Strong program management, communication, and cross-functional influence skills.
• Self-directed and scrappy.

Skills

• Instructional Design
• Live Delivery
• Behavior Change
• AI Fluency
• AI-assisted content creation
• AI role-play configuration
• Video module production
• Presentation design
• Conversation Intelligence Platforms (Gong)
• Instructional Design Frameworks (ADDIE, Kirkpatrick, Bloom's Taxonomy)
• Sales Methodology (MEDDPICC, SPICED, Command of the Message)
• Program Management
• Communication
• Cross-functional Influence

Location

• Remote
• Hybrid

Work Type

• Full-time

Experience Level

• Senior

Salary/Compensations

• $92,947.00 - $139,421.00

Benefits

• Variable compensation (bonus or commission)
• Equity
• Benefits in accordance with local policies

About the Company

• Commerce is the parent company of BigCommerce, Feedonomics, and Makeswift, operating an open, AI-driven commerce ecosystem.
• Our mission is to empower businesses to innovate, grow, and thrive by connecting tools and systems that power growth.
• We enable businesses to unlock the full potential of their data, deliver seamless and personalized experiences, and adapt swiftly to market changes.
• We believe in harnessing AI responsibly to unlock new possibilities.
• Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms.
• We are a team of bold builders, sharp thinkers, and technical trailblazers shaping the future of commerce.
• Commerce is committed to equitable and transparent pay practices.
• We believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference.
• We are committed to creating an inclusive and accessible hiring experience for all candidates.
• Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/
• Commerce has become the subject of fraudulent job offers; be advised that Commerce does not offer jobs to individuals who do not go through our formal hiring process.
• Commerce will never require payment of recruitment fees, request personally identifiable information through unsanctioned websites, solicit money as part of the hiring process or to complete visa requirements.
• The Commerce story is one of global growth, incredible talent, and unstoppable passion.
• We are set on shaping the now - and the future - of ecommerce.
• Join our Commerce Talent Community for the latest news and career opportunities.
• We are a group of clever, committed, curious people, unleashing talent in all we do.
• We believe in the power of togetherness, striving at the edge of what’s possible, impacting the lives of billions of people for the better.
• In all we do, We Do Extraordinary.
• Our people are our power.
• We are natural problem-solvers, champions of empowering businesses, and hungry learners.

Equal Opportunity

• We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
• We are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.