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About the Role

The Tennessee Titans are seeking a Manager of Digital Marketing to oversee the execution, optimization, and analytical reporting of the club’s digital ecosystem, including web properties, mobile app, and owned messaging platforms. This role supports web and app platform health, video channel growth, and data-driven personalized fan experiences, acting as a liaison between creative content and technical execution.

Responsibilities

Direct content posting and webpage maintenance across multiple properties using Forge/Pocket, WordPress, and YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistency.
Maintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties.
Build and maintain interactive mobile app fan experiences within Rover, including gameday guides and membership hubs.
Drive engagement and retention within the mobile app by overseeing app content and in-app messaging.
Manage the push notification ecosystem across web and app, focusing on audience segmentation and copywriting.
Lead the club’s YouTube strategy, defining posting cadence, driving content innovation, and growing channel subscribership and watch time.
Set thumbnail and creative-branding standards for YouTube and other channels, providing design direction.
Own a continuous experimentation program across website, mobile app, and YouTube, using data to run structured tests.
Connect web, app, and behavioral platform data to fan records to enable segmentation and personalization for automated campaigns.
Oversee the AdBook platform, including campaign setup, creative troubleshooting, and sponsored landing page development.
Generate comprehensive performance reports for partner requirements and sponsorship KPIs.
Produce weekly high-level analytics reports for website and mobile app using Adobe Analytics and YinzCam Realtime Dashboards.
Translate raw data into actionable insights to inform future content strategy and digital growth goals.
Serve as project manager for the digital department in Wrike, ensuring timely delivery of cross-functional tasks.
Support the Digital and Marketing teams with additional responsibilities as needed.

Requirements

Bachelor’s degree or certificate of completion of studies.
3–5 years of professional experience in digital platform management, content operations, or a related digital media role, including hands-on execution across web and mobile.
Advanced, hands-on experience with an enterprise content management system (CMS).
Proficiency with digital analytics tools and the ability to translate performance data into strategy.
Genuine interest in and commitment to serving internal and external partners.
Advanced experience with the NFL’s Forge/Pocket CMS and WordPress CMS.
Proficiency with Adobe Analytics, Power BI, and Adobe Photoshop.
Experience connecting web and app behavioral data to CRM or ticketing systems.
Professional experience with Wrike or a similar enterprise project management tool.
Proven track record building and maintaining fan experiences within Rover and supporting business objectives in YinzCam.
Experience managing push notification and/or digital advertising (e.g., AdBook) platforms.
Familiarity with web accessibility (WCAG/ADA) standards and technical SEO.
Deep understanding of NFL rules, tentpole events, and roster structures.
Collaborative working style with strong project management and organizational skills.
Detail-oriented with the ability to multitask and meet strict deadlines in a fast-paced environment.
Excellent written and verbal communication skills; proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
Passion for sports, digital media, and technology.

Skills

Digital platform management
Content operations
Web and mobile execution
Enterprise content management system (CMS)
Digital analytics tools
Forge/Pocket CMS
WordPress CMS
Adobe Analytics
Power BI
Adobe Photoshop
Rover
YinzCam
Push notification management
Digital advertising platforms (AdBook)
Web accessibility (WCAG/ADA)
Technical SEO
Project management (Wrike)
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Location

Office
Stadium

Work Type

Office
Gameday coverage
Event coverage

Experience Level

3-5 years of professional experience

Education Level

Bachelor’s degree or certificate of completion of studies

About the Company

At the Tennessee Titans, we’re dedicated to a winning culture, making a meaningful impact in our community, and creating moments that bring people together.
We pursue excellence in everything we do and foster a culture of accountability, teamwork, and relentless commitment because we are dedicated to being a part of something bigger than ourselves.

Equal Opportunity

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.