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About the Role

Nearmap is looking for a Content Writer to create content across the full spectrum, from brand-level storytelling to targeted vertical campaigns, with ownership over market presence. The role involves driving demand through various marketing materials and building thought leadership through industry research and presentations.

Responsibilities

• Create content that drives demand, including landing pages, email campaigns, nurture sequences, social posts, and banner ads.
• Develop thought leadership content such as industry research pieces, webinar presentations, and video scripts.
• Produce content across multiple formats and channels, including long and short form, written and visual, owned and paid.
• Collaborate with Growth Marketing, Creative, Digital, Sales, BDRs, and external agency partners.
• Lead AI-assisted content production, using generative AI tools to enhance work while maintaining quality, brand voice, and accuracy.

Requirements

• 3-5 years of experience in B2B or B2C marketing writing, preferably in the tech industry.
• Background in insurance, government, AECO, or customer marketing is highly desirable.
• Experience managing creative resources, including writers, designers, and video producers.
• Ability to work to and write creative briefs.
• Capability to manage relationships with external agencies, freelance writers, designers, and video producers.

Skills

• Translating complex, technical products into clear and compelling stories for diverse audiences.
• Strong SEO knowledge, including on-page optimization and collaboration with SEO agencies.
• Proficiency with marketing analytics tools like Google Analytics to inform content strategy.
• Experience with content management systems and managing content across multiple channels and formats.
• Fluency with generative AI tools (e.g., Claude, ChatGPT) and critical evaluation of AI output.
• Strong organizational skills and ability to manage multiple workstreams.
• Agility, responsiveness, and a collaborative approach.

Location

• Sydney CBD

Work Type

• Hybrid flexibility

Experience Level

• 3-5 years

Benefits

• Quarterly wellbeing day off (four additional days off annually).
• Wellbeing and technology allowance.
• Annual flu vaccinations.
• Hybrid flexibility.
• Nearmap subscription.
• Stocked kitchen with snacks.
• In-office lunch every Tuesday and Thursday.
• Showers available for cyclists or gym-goers.

About the Company

• Nearmap is a global location intelligence company that uses powerful aerial imagery, AI-driven analytics, and geospatial tools to help industries understand the built environment.
• The company's technology enables industries like insurance, government, and construction to assess risk, plan cities, and build the future.
• Nearmap moves fast, cares about craft, and is proud of its work in turning hard problems into real-world impact.