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About the Role

The Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that RPM's support departments collectively serve.

Responsibilities

• Works closely with Operations leadership on maintaining successful property marketing efforts that support overall leasing efforts with both stabilized and lease-up properties.
• Utilizes internal marketing team support, individual expertise, and preferred agency partner services to provide strategic thought leadership and support.
• Develops and executes strategic marketing plans for lease-up communities, evaluating ongoing performance bi-weekly and providing performance data reporting.
• Participates in calls with regional operations leadership to review Marketing performance and adjust strategy, tactics, and marketing investment as needed.
• Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls.
• Oversees onsite team completion of monthly marketing audits, ensuring ILS, lead tracking, website, concessions, and paid ad copy are up-to-date.
• Participates in property takeover/onboarding process, ensuring all marketing-related tasks are prepared to launch on day of takeover.
• Supports New Business efforts, performing digital audits, preparing marketing strategy slides, and representing RPM in client-facing roles.
• Creates marketing ideas and campaigns for prospects, resident referrals, and resident events to increase social media presence and drive qualified traffic.
• Creates 30- and 60-day marketing action plans for properties at risk of dipping below budgeted occupancy and/or not meeting renewal targets.

Requirements

• Bachelor’s degree in marketing, business, communications or related field. Experience may substitute for education.
• Four years of marketing experience directly supporting regional marketing manager responsibilities, including paid digital media, strategic marketing recommendations, evaluating reporting data, and making data-driven decisions.
• Experience in the multifamily industry, or related industries, preferred.
• Knowledge of brand strategy, including messaging, positioning, and maintaining brand consistency across multiple platforms.
• Skilled in organization and project management to manage multiple marketing initiatives, campaigns, and events across various properties.
• Ability to develop and execute data-driven marketing strategies that align with business goals and drive property performance.
• Ability to analyze marketing data, track KPIs, and use insights to optimize campaigns and improve performance.
• Ability to communicate effectively verbally and in writing.
• May be required to sit or stand for extended periods of time.
• Must be able to read documents, computer screens and data.
• Must be able to hear and understand verbal communications in person and over the phone or computer.
• May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds.
• Must be able to operate a computer, keyboard, mouse and other office equipment.
• Employment with RPM Living is contingent upon successful completion of a background check.
• A valid driver’s license is preferred.

Skills

• Paid digital media
• Strategic marketing recommendations
• Evaluating reporting data
• Making data-driven decisions
• Real estate and residential property management industry knowledge
• Tenant demographics knowledge
• Leasing trends knowledge
• Marketing best practices knowledge
• Brand strategy knowledge
• Digital marketing channels (SEO, SEM, social media, email marketing, and content marketing)
• Lead generation tools (Google Analytics, CRM systems, and marketing automation platforms)
• Organization
• Project management
• Data analysis
• KPI tracking
• Verbal communication
• Written communication

Location

• Austin
• Dallas
• Houston
• Nashville
• Atlanta

Work Type

• Hybrid
• Weekly pay for all associates working onsite at an apartment community

Experience Level

• Four years of marketing experience

Education Level

• Bachelor’s degree in marketing, business, communications or related field

Benefits

• Top industry pay
• Comprehensive benefits
• Path of upward mobility via career training and education
• Weekly pay for all associates working onsite at an apartment community
• Comprehensive healthcare coverage available for all full-time, regular associates
• Employer-paid employee assistance, mental health, and wellness programs
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
• 401(k) with robust company match
• Opportunities for professional development, career growth, and role-based learning plans
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

About the Company

• At RPM, we’re in the business of extraordinary.
• We believe people-first is the way to success.
• Purpose Statement: To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies.
• We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results.
• Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve.

Equal Opportunity

• RPM Living participates in E-Verify.
• RPM Living is an Equal Opportunity Employer.