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About the Role

We are seeking a Creative Director to join our Marketing team and help define how Alternative Payments shows up across every touchpoint—products, verticals, channels, and campaigns. This role is ideal for someone who thrives on strategic thinking, customer insight, cross-functional collaboration, and wants to take a hands-on role in shaping messaging architecture, guiding communication strategies, and elevating content quality across the organization.

Responsibilities

Lead and execute on content strategy initiatives across products (AR, AP, Analytics), verticals (MSP, Accounting, and beyond), and channels from research to rollout.
Conduct and synthesize customer, market, and competitive research to inform messaging, positioning, and content direction.
Collaborate with cross-functional teams including Product, Sales, Customer Success, Performance Marketing, and Design to deliver cohesive, high-impact messaging.
Own messaging architecture, including brand narrative, product positioning, audience personas, and communications strategies.
Establish and evolve brand voice, editorial standards, and content quality frameworks across the organization.
Provide strategic direction on channel strategy and content playbooks for product and vertical launches.
Manage and mentor 2 creative team members across design and multimedia, elevating content quality and fostering a culture of strong storytelling and strategic thinking.

Requirements

8+ years of experience in content strategy, brand strategy, or a related field within B2B SaaS, FinTech, or a high-growth startup environment.
Strong expertise in customer research, messaging frameworks, and positioning strategy.
Proven experience owning and driving content strategy at a company level (not just execution).
Strong communication skills to collaborate effectively across Product, Marketing, Sales, and executive stakeholders.
A proactive mindset with the ability to operate autonomously, make strategic decisions, and influence outcomes.
Experience developing brand voice, editorial standards, and scalable messaging systems.

Skills

Content strategy
Brand strategy
Customer research
Messaging frameworks
Positioning strategy
Communication
Strategic decision-making
Brand voice development
Editorial standards
Messaging systems
FinTech
Payments
Multi-product SaaS
Multi-product go-to-market strategies
Mentoring teams
Storytelling

Location

Downtown Toronto

Work Type

Hybrid

Experience Level

8+ years

Salary/Compensations

$125,000 – $150,000 CAD

Benefits

Competitive salary
Equity opportunities
Unlimited PTO
Yearly learning & development stipend

About the Company

Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back.
Starting with MSPs, we've spent five years perfecting accounts receivable, and we're now expanding into accounts payable, AI-powered analytics, and beyond.
We're at an inflection point: closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially.
We're growing fast, thinking big, and building a global team that wants to be part of something that lasts.
We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact.
If you're energized by real problems, real customers, and real impact, we want to hear from you!

Equal Opportunity

We’re also committed to an inclusive and accessible process. If you require reasonable accommodation during the hiring process, please let us know upon being selected to interview.