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About the Role

BMG's dynamic NYC team is seeking a Sr. Manager of Digital Marketing to join our ranks. This isn't just a job; it's an opportunity to become an architect of fan driven campaigns, shaping high-impact strategies that propel our artists into the spotlight and leave an indelible mark on culture. The roster is pop lead, but with diversity across genres. Reporting directly to the Director, you'll collaborate with a team of digital innovators, co-creating and executing cutting-edge strategies that transform passive listeners into passionate communities. Your expertise will be the engine driving our artists' success, crafting bespoke digital experiences that resonate deeply and drive authentic engagement.

Responsibilities

Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.
Digital marketing strategy to include: social media strategy & planning, digital platform partnerships, creator partnerships, content planning, first party data growth & communication, community building, creative & innovative digital executions, website build & maintenance.
Closely follow and create the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
Work closely with the insights team to gather digital health checks to analyze audience-related and performance data, creating meaningful reports that can inform artists & managers.
Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) for roster of artists.
Create, pitch, implement and manage innovative marketing and content opportunities with all digital partners.
Actively seek out information on evolving digital/tech trends, crossover areas with other industries in the digital space, and platforms & offerings.
Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

Requirements

Experience in digital marketing or social media, preferably in the music or entertainment industries.
Mastery of top social platforms, staying ahead of trends, and driving the creation and optimization of killer digital content, bringing social media savvy and data-driven ideas to maximize artist reach and engagement.
Experience running engaging and innovative creator partnerships with a tangible impact on driving campaigns forward.
Ability to shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment.
High interest in AI, new tech, and driving innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences.
Practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.
Experience with fandoms and understanding how best to activate, excite and delight them around a release.
Exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.
Respectful, honest and confident communication skills, happy to work within a team and manage others.
Passion for, and knowledge of, the music industry including being well-versed in a variety of genres and up to date on music industry status quo.
Experience in feeding meme culture and seeding content out to help it spread online through different communities.
Experience building custom landing pages, micro-sites, or unique fan/artist experiences.
Experience integrating Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems.
Experience connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights.
Ability to build custom data pipelines or automations to optimize workflows and reporting.

Skills

Digital marketing
Social media strategy
Content planning
Community building
Trend analysis
Viral content
Fandom activation
AI
New tech
Emerging innovation
TikTok
Instagram
YouTube
Facebook
X
Creator partnerships
CRM strategy
Email marketing
Analytics
Smart-linking
Advertising
Social posting
Meme culture
Landing page development
Micro-site development
DSPs integration
E-commerce integration
Data pipelines
Automation

Location

Work Type

Hybrid (3 days in office, 2 days remote)

Experience Level

Sr. Manager

Salary/Compensations

$75,000 - $81,500 per annum

Benefits

Hybrid setup: 3 days in office, 2 days remote
Comprehensive medical, dental, and vision coverage
Dollar-for-dollar 401(k) match of up to 6% after the first year
Flexible time off policy
Commuter benefits program
Fitness reimbursement program and wellness incentives
24/7 well-being support through Employee Assistance Program
Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements
Discretionary annual bonus

About the Company

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing.
Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.
With 16 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters.
BMG is wholly owned and privately held by the international media, services and education company Bertelsmann.
At BMG, we recognize the power of music and are dedicated to ensuring it thrives.
We are a community of artists, songwriters, and partners, working together to create music and build lasting careers.
Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy.
Together, we evolve and grow.

Equal Opportunity

We believe that creativity flourishes when people feel they belong.
That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story.
We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow.
All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
All your information will be kept confidential according to EEO guidelines.