About the Role
As a Manager, Product Marketing at Clio, you will own a portfolio and the people behind them. You'll set the strategic direction for how Clio's features and capabilities go to market, shape the narratives that sales and customer success rely on, and hold the bar for launches, positioning, and enablement. This role is for someone who leads people, has a strategic point of view, is a strong storyteller, excels in cross-functional execution, turns data into direction, and operates well in ambiguity.
Responsibilities
- Own the end-to-end GTM strategy, drive product adoption, feature engagement and retention across portfolios while setting clear priorities for your team.
- Maintain standout positioning and messaging strategy grounded in customer insights, competitive intelligence, and business goals.
- Drive growth across portfolio KPIs, using data, customer feedback, and market intelligence to identify opportunities, strategy and recommendations.
- Serve as the primary point of accountability for your portfolio, connecting product strategy to marketing outcomes.
- Lead GTM planning cycles, ensuring priorities align with the direction set by the Sr. Manager, Product Marketing.
- Partner with Product Management counterparts to ensure customer and market insights inform the roadmap and GTM decisions.
- Set clear standards for how your team launches features, drives adoption, measures success, and scales learnings, while empowering them to own execution.
- Represent your portfolios in monthly PMM-CMM cross-functional planning to ensure adequate prioritization.
- Build strong working relationships with stakeholders outside your immediate team to remove execution blockers and drive shared objectives.
- Ensure your team is resourced and set up to deliver on cross-functional commitments.
- Lead, coach, and develop your team, supporting their career growth while holding them accountable to strong performance and results.
- Build a high-performing team culture grounded in ownership, collaboration, and continuous improvement.
- Drive high engagement on your team and proactively address issues before they impact performance or morale.
- Create and maintain internal equity within your team, working with relevant stakeholders to ensure fairness and consistency.
- Enable your team to deliver impact in line with department goals and guide them with clarity and confidence when faced with change.
- Report to the Senior Manager, Product Marketing, contributing to team-wide planning and helping raise the standard of product marketing execution at Clio.
Requirements
- 7+ years of experience in product marketing, with meaningful ownership of go-to-market strategy across a product portfolio.
- 2+ years of experience leading and developing product marketers, including coaching on messaging and positioning craft.
- Demonstrated ability to translate complex product capabilities into clear value propositions.
- Experience partnering directly with product management, sales leadership, and customer success to drive cross-functional launches and adoption.
- Strong analytical skills and experience using funnel, adoption, and competitive data to set goals and course-correct a team's priorities.
- Ability to plan, organize, and execute across multiple concurrent launches and portfolios while meeting deadlines.
- Strong communication and writing skills, including the ability to read someone else's draft and identify what's missing or muddled before it reaches sales or customers.
- Comfort making decisions and re-sequencing priorities with imperfect information as roadmaps shift.
Skills
- Product Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Cross-functional Collaboration
- Data Analysis
- Team Leadership
- Coaching
- Storytelling
- Communication
- Writing
Location
- Burnaby
- Toronto
- Calgary
- Remote (Canada)
- Remote (U.S.)
Work Type
- Hybrid
- Remote
Experience Level
- Manager
- 7+ years of experience in product marketing
- 2+ years of experience leading and developing product marketers
Salary/Compensations
- $132,000 to $165,000 to $198,000 CAD
Benefits
- Competitive, equitable salary
- Top-tier health benefits, dental, and vision insurance
- Flexible time off policy, with an encouraged 20 days off per year
- $2000 annual counseling benefit
- RRSP matching
- RESP contribution
- Clioversary recognition program
About the Company
- Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
- We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
- Clio is on a mission to transform the legal experience for all.
- Clio is the global leader in legal AI, building the platform that powers the future of legal work.
- We are advancing a comprehensive strategy that spans the full lifecycle of legal work—from knowledge and insight to execution and outcomes.
- At the center of this vision is the Intelligent Legal Work Platform, the legal industry’s first System of Action.
- By combining Clio’s core product suite with Clio Work and AI-native capabilities, the platform turns information into insight and insight into action.
- As we expand into the enterprise, Clio for Enterprise extends this foundation to support the complexity, scale, and operational rigor of global organizations through solutions like Clio Operate and Vincent by Clio.
- Backed by industry-leading data and intelligence, Clio is building the infrastructure that enables legal teams to operate with greater speed, confidence, and impact.
- Clio’s leadership and momentum have been recognized globally.
- In 2022, we achieved Centaur status, a milestone reached by fewer than 200 private SaaS companies worldwide.
- We are a proud honoree of the Forbes Cloud 100 and Fortune’s Future 50, have been named Innovator of the Year, and are a Platinum Club member of Canada’s Best Managed Companies.
- We are consistently recognized as one of Canada’s Top 100 Employers and a Top Employer for Young People, with our international offices also earning placements on Great Place to Work’s Best Workplaces lists.
- Headquartered in Vancouver, Canada, Clio has grown to more than 2,000 employees across offices in Toronto, Calgary, Dublin, Manchester, Sydney, Barcelona, and Bogotá—bringing together diverse perspectives to solve one of the world’s most complex and impactful professional challenges.
- Join Clio and help define the future of legal work through AI.
- Learn more at clio.com/careers.
Equal Opportunity
- Our team shows up as their authentic selves, and are united by our mission.
- We are dedicated to diversity, equity and inclusion.
- We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.
- We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
- We are committed to equal employment and we encourage candidates from all backgrounds to apply.
- Clio provides accessibility accommodations during the recruitment process.
- Should you require any accommodation, please let us know and we will work with you to meet your needs.
