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About the Role
Small Girls PR is seeking a Creative Strategist to join their influencer marketing team, working with diverse brands in the food & beverage, wellness, and consumer tech sectors. This role offers enriched and diversified experience due to the unique approach to client strategies.
Responsibilities
- Support the digital team in the day-to-day execution and organization of paid and earned influencer partnerships.
- Lead day-to-day client communications.
- Oversee all administrative tasks relating to the client in partnership with junior staff.
- Support teamwide project management, including creating and managing timelines, reporting on action items, and organizing team materials.
- Execute paid and earned influencer campaigns, including research, influencer identification, outreach, negotiation, and reporting.
- Conduct regular social listening to identify reactive opportunities and develop recommendations.
- Liaise with clients to gain approval for campaign execution.
- Manage the account payables process, including receiving and ensuring payment for influencer invoices.
- Participate in client calls and communication, including providing influencer recommendations and campaign updates.
- Establish and manage relationships with influencers, agents, and vendors.
- Exercise sound judgment in spending OOP to meet deliverables, client KPIs, and deadlines while creating share-worthy campaigns.
- Bring new, creative concepts to agency and client brainstorms.
- Mentor and oversee junior staff on work execution.
Requirements
- Minimum of 2-3+ years of relevant experience in influencer marketing (agency or in-house).
- Experience negotiating contracts.
- Experience creating and managing successful influencer campaigns.
- Experience maintaining a strong network of influencer and agent relationships.
- Ability to monitor progress of personal and team deliverables.
- Ability to monitor the status of influencer deliverables and projects.
- Ability to work well with integrated teams.
- Strong attention to detail, including spotting typos and diligent formatting.
- Ability to research industry trends for campaign ideas, creative content, and influencer outreach.
- In-the-know about relevant trends, pop-culture moments, or news.
- Strong understanding of platform and content best practices.
- Ability to use knowledge to amplify creator storytelling and content.
- Strong verbal and written communication skills.
- Ability to instill client confidence on campaigns, content formats, storytelling moments, projects, and tasks.
- Ability to look for creative solutions to problems.
- Ability to provide ideas internally to improve team or company-wide processes.
- Interest in growing as an influencer expert.
- Interest in understanding integrated communications.
- Willingness to collaborate with individuals with specialties outside of your own.
- Excitement to bring in new perspectives.
- Willingness to understand the needs of other specialties.
- Ability to collaborate for the greater good of the client.
Skills
- Influencer Marketing
- Contract Negotiation
- Campaign Management
- Relationship Management
- Project Management
- Social Listening
- Client Communication
- Budget Management
- Creative Strategy
- Team Leadership
- Trend Analysis
- Content Best Practices
- Platform Best Practices
- Verbal Communication
- Written Communication
- Problem Solving
- Collaboration
Location
- NYC
Work Type
- Hybrid
- Full-time
Experience Level
- 2-3+ years
Salary/Compensations
- $70,304 - $70,304
Benefits
- Generous PTO that scales with tenure
- Summer Fridays
- Day of Rests for mental health
- Caregiving days
- Unsick Days for preventative care
- Dedicated time for collaboration and strategic solo work (Smalls In Sync program)
- 100% employer-covered medical plan
- 401k match up to 4%
- Dental
- Vision
About the Company
- Small Girls PR is growing and works with a wide range of creative and innovative brands across food & beverage, wellness, and consumer tech.
- The agency has a unique approach to client strategies, leading to diversified experience.
- Examples of past work include campaigns for CES, Esusu, the WNBA, Rover, B2B brands, and the 'Ring’s Great Ghost Search' campaign.
- Small Girls PR was among the first to offer client brand campaigns on TikTok (when it was Musical.ly).
- The agency has been recognized for pioneering unique HR policies on The Today Show.
- Their AI Leadership committee has been training employees at the intersection of PR and AI for over two years.
- Employee-led committees shape company policy and organize team celebrations.
- Small Girls PR is part of Orchestra, the first communications company built for today’s media landscape.
- Orchestra has acquired nine firms since 2022, including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, and Small Girls PR.
- Orchestra also launched Brightmode, a talent acquisition firm for communication professionals.
Equal Opportunity
- At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process.
- If you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.
- We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all.
- It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.
- Information submitted may be shared with network agencies to match applicants with suitable roles.
- By providing information, applicants consent to allow the company and its subsidiaries to keep information on file and contact them regarding job opportunities, recruitment events, and related updates.