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About the Role

This role focuses on leading the development and execution of a comprehensive marketing measurement roadmap, including Marketing Mix Modeling (MMM), and introducing innovative analytics tools and methodologies to advance measurement capabilities and uncover new growth opportunities. You will partner with senior leadership to optimize portfolio investment strategies and guide brand performance decisions using data-driven insights.

Responsibilities

Lead the development and execution of a comprehensive marketing measurement roadmap, including Marketing Mix Modeling (MMM), ensuring alignment across global and local teams
Introduce innovative analytics tools, partnerships, and methodologies to advance measurement capabilities and uncover new growth opportunities
Partner with senior leadership to optimize portfolio investment strategies and guide brand performance decisions using data-driven insights
Build and scale sustainable analytics solutions by transitioning pilot programs into standardized, organization-wide tools
Leverage artificial intelligence (AI) to address data gaps, improve processes, and enhance marketing effectiveness
Collaborate with cross-functional teams and external partners to integrate multiple data sources and perspectives into cohesive measurement frameworks
Lead and develop talent while fostering strong relationships with technical and non-technical stakeholders

Requirements

Bachelor’s degree required; MBA or advanced degree in analytics, data science, or a related field preferred
10+ years of experience in analytics, including hands-on experience with Marketing Mix Modeling and marketing/financial data
Proven track record of driving change and translating analytics insights into measurable business impact
Experience leading teams and collaborating across multiple stakeholders and functions
Familiarity with data visualization tools, data infrastructure, or programming concepts
Experience working in global organizations; media or consumer goods industry experience preferred

Skills

Marketing Mix Modeling
Analytics
Data Science
Data Visualization
AI

Location

New York

Work Type

Hybrid
Remote

Experience Level

10+ years

Education Level

Bachelor's degree
MBA or advanced degree in analytics, data science, or a related field preferred

Salary/Compensations

$171,800.00 to $214,800.00

Benefits

Professional development
Internal career mobility
Inclusive and diverse company culture
Great benefits and perks

About the Company

Pernod Ricard is a global premium spirits and wine company, the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey.
Our core philosophy is 'conviviality', meaning human connection, authenticity, friendliness, and joviality.
Guided by our 4 core values: grounded in the real; fiercely authentic; passion for challenge; and connected beyond borders.
We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!
Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies.
Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.
Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Equal Opportunity

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.