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About the Role
The Head of Growth Marketing is responsible for accelerating profitable customer acquisition, retention, and lifetime value across a national footprint of car wash locations. This leader will own a full funnel paid media strategy, agency management, performance analytics, and cross-functional storytelling that connects marketing investment to incremental trips, sales, and membership growth.
Responsibilities
- Own the brand’s full funnel media strategy, including channel mix, budget allocation, pacing, and creative/messaging frameworks.
- Manage the media agency, including daily KPI, campaign, and budget oversight to ensure the highest level of agency execution and spend efficiency.
- Oversee daily and weekly optimizations and budget allocation across all channels (paid social, search, video, display, OOH, audio, direct mail, and emerging platforms).
- Drive an optimized mix of single retail washes and membership conversions, ensuring media supports both short-term revenue and long-term customer value.
- Partner with internal and external creative teams to ensure that paid creative is both brand-aligned and performance optimized to drive a compelling and differentiated Mister story across channels.
- Build and maintain daily, weekly, and monthly reporting dashboards that clearly communicate performance vs goals, and indicate recommended actions.
- Analyze channel-level and campaign-level performance to identify opportunities to improve ROAS, CAC, CPP, and Comp Store Sales growth.
- Prove the financial impact of media investment by measuring incremental trips, incremental revenue, and membership growth.
- Collaborate with Finance and Data Science to refine marketing measurement, including attribution models, incrementality testing, and forecasting.
- Map user journeys across paid media channels and digital properties (website, app, search, maps, organic social) to identify friction points and partner with Product, Operations, and CX to improve conversion and retention.
- Leverage first-party data, CRM insights, and membership behavior to inform targeting, segmentation, and personalization strategies.
- Prepare and deliver executive level presentations that translate complex performance data into clear narratives and business recommendations.
- Partner closely with Operations, Finance, Creative, and Technology teams to ensure marketing strategies align with business priorities.
- Serve as a thought leader on growth marketing best practices, testing frameworks, and emerging media opportunities.
Requirements
- 7–10+ years in growth marketing, performance marketing, or media strategy roles.
- Experience scaling subscription or membership models (e.g., fitness, automotive services, retail clubs, telecom).
- Deep understanding of regional media planning and multimarket execution.
- Expertise in full funnel media channels, including paid search, paid social, programmatic, video/CTV, audio, OOH, and direct response tactics.
- Strong command of performance metrics, including ROAS, CAC, CPP, LTV, Comp Store Sales, and incrementality measurement/testing.
Skills
- Growth marketing
- Performance marketing
- Media strategy
- Paid media strategy
- Agency management
- Performance analytics
- Cross-functional storytelling
- Data-backed paid media investment
- Brand
- Creative
- Subscription or membership-based businesses
- Nationwide retail footprint
- Channel mix
- Budget allocation
- Pacing
- Creative/messaging frameworks
- KPI oversight
- Campaign oversight
- Spend efficiency
- Optimizations
- Paid social
- Search
- Video
- Display
- OOH
- Audio
- Direct mail
- Emerging platforms
- Single retail washes
- Membership conversions
- Brand-aligned creative
- Performance optimized creative
- Reporting dashboards
- ROAS
- CAC
- CPP
- Comp Store Sales growth
- Incremental trips
- Incremental revenue
- Membership growth
- Marketing measurement
- Attribution models
- Incrementality testing
- Forecasting
- User journey mapping
- Paid media channels
- Digital properties
- Website
- App
- Search
- Maps
- Organic social
- Friction point identification
- Conversion improvement
- Retention improvement
- First-party data
- CRM insights
- Membership behavior
- Targeting strategies
- Segmentation strategies
- Personalization strategies
- Executive presentations
- Performance data translation
- Business recommendations
- Operations alignment
- Finance alignment
- Creative alignment
- Technology alignment
- Business priorities alignment
- Growth marketing best practices
- Testing frameworks
- Emerging media opportunities
Location
- Tucson, Arizona
Work Type
- Full-time
- On-site
Experience Level
- 7-10+ years
Education Level
- Bachelor's degree preferred
Benefits
- Medical
- Vision
- Dental
- PTO
- 401k
- Career Progression
- Modern office space
- On-site Fitness Gym
- Bike Share
- Employee Game Room
- Lounge
- Free Unlimited Wash Club Membership
About the Company
- Mister Car Wash is rewriting the rules of the car wash industry.
- Headquartered in Tucson, Arizona, we are the nation's largest and fastest growing multibillion dollar car wash company with over 500 car washes in 21 states!
- We wash cars for the fun of it.
- We put people first.
- We help turn jobs into careers.
Equal Opportunity
- Mister Car Wash provides equal employment opportunities to all employees and applicant for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
- We participate in the E-Verify system nationwide.