Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This role supports above-the-line (ATL) media operations for the US Casino Marketing team, contributing to campaign strategy, execution, optimization, and reporting across Linear TV, OTT/CTV, OOH, Direct Mail, and select direct partnerships.

Responsibilities

• Lead and oversee day-to-day execution, tracking, and optimization across above-the-line media channels (Linear TV, OTT/CTV, OOH, Direct Mail).
• Direct cross-functional collaboration with Brand Marketing, Analytics & Media Ops on campaign development, strategy, and implementation.
• Manage relationships between internal stakeholders and external media agencies, ensuring alignment on deliverables and performance metrics.
• Lead trafficking and QA of campaigns, ensuring accuracy across ad specs, tracking, and targeting parameters.
• Partner with Brand team to align messaging and creative assets with campaign strategy and performance goals.
• Develop comprehensive media plans to meet KPIs across multiple tactics, establishing benchmarks and identifying opportunities for improvement.
• Monitor pacing and performance against KPIs and make strategic recommendations to optimize channel and campaign performance.
• Conduct analysis of performance, competitive (SOV), creative and spend data, translating insights into actionable recommendations.
• Mentor junior team members on best practices in ATL media management and performance analysis.
• Stay ahead of platform updates, inventory changes, and new ad formats to recommend and implement innovative strategies.
• Manage and oversee campaign and channel budgets, including weekly and monthly pacing, forecasts, and reconciliations.
• Partner with Finance to reconcile monthly spend, invoices, and associated data fees.
• Support monthly and quarterly forecast inputs and ensure spend accuracy across platforms.
• Provide financial analysis and recommendations to support budget allocation decisions.
• Manage and evaluate agencies and external partner relationships, identifying and vetting new media opportunities to achieve FanDuel's objectives.
• Lead cross-functional initiatives and ad hoc projects, maintaining open communication with internal stakeholders.
• Influence and guide team members toward strategic goals, fostering collaboration in a fast-paced environment.

Requirements

• Bachelor's degree in business, marketing, or another relevant field with strong academic record.
• 3+ years of managing above-the-line channels (Linear TV, OTT/CTV, OOH, Direct Mail).
• Client-facing marketing experience; agency background preferred.
• Experience working with performance marketing and media metrics with understanding the utilization and relationship between them.
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management.
• Excellent communication and people skills with the ability to build credibility with all stakeholders.
• Strategic thinker with strong judgment and critical thinking skills.
• A self-starter with meticulous attention to detail and drive to learn and adapt in a fast-paced environment.
• Understanding of the business/culture of sports and gaming preferred.
• Excel & PowerPoint skills required.

Skills

• Linear TV
• OTT/CTV
• OOH
• Direct Mail
• Performance marketing
• Media metrics
• Data analysis
• Excel
• PowerPoint

Location

• New York
• Los Angeles
• Atlanta
• Jersey City

Work Type

• Hybrid

Experience Level

• 3+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $86,000 - $108,000 USD

Benefits

• Health plans
• Fertility and family planning programs
• Mental health support
• Fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus
• Long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) matching program
• Short-term or long-term incentive compensation
• Cash bonuses
• Stock program participation
• Paid personal time off
• 14 paid company holidays
• Paid sick time

About the Company

• FanDuel Group is the premier mobile gaming company in the United States and Canada.
• FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
• In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.
• FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
• The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
• The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
• FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

Equal Opportunity

• FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.
• We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
• FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.