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About the Role

The Director of Marketing is a marketing leader and operational partner responsible for positioning, promoting, and performing across a portfolio of 14,000 units. This role involves working directly with regional and site teams to understand leasing drivers, leading a marketing technology stack, and contributing to business development through effective communication and credibility in ownership conversations.

Responsibilities

Own marketing strategy and execution across the full Chamberlin portfolio, providing guidance on ILS placement, digital advertising, social media, and promotional campaigns.
Advise site teams and regional managers on allocating individual property marketing budgets to maximize leads, tours, and applications relative to cost.
Monitor and analyze marketing performance metrics across the portfolio, identifying trends, flagging underperforming properties, and driving corrective action.
Conduct regular property visits to evaluate marketing presentation, curb appeal, leasing office environment, and site team engagement.
Ensure all property marketing materials are current, accurate, and consistent with Chamberlin brand standards.
Evaluate current pricing across the portfolio against market comps, occupancy trends, and leasing velocity.
Develop and maintain a competitive market analysis process.
Present pricing findings and recommendations to regional and property leadership.
Partner with operations on lease renewal pricing strategy.
Oversee online reputation management across the portfolio, tracking review scores, response rates, and sentiment trends.
Report on reputation performance to regional and property leadership.
Drive engagement from site teams on review response practices.
Partner with operations to identify root causes of negative review patterns and develop targeted interventions.
Develop and maintain internal marketing infrastructure including templates, collateral, photography standards, and leasing presentation materials.
Support site team training on leasing presentation, marketing platform utilization, and brand standards.
Produce internal communications and marketing updates.
Develop compelling pitch books and presentation materials to support business development.
Create owner-facing communications including portfolio performance summaries, market updates, and asset-specific marketing reports.
Contribute to the development of Chamberlin's external brand presence.
Directly manage and develop a two-person in-house marketing team.
Own and manage the marketing technology stack including ILS platforms, reputation management tools, and related systems.
Evaluate emerging marketing technologies and platforms, making recommendations for investments.

Requirements

Path A: 5 to 7 years of multifamily property management experience with at least 2 years in a regional capacity, combined with demonstrated marketing knowledge and the ability to connect leasing performance to marketing strategy.
Path B: 5+ years of experience in marketing with at least 2 years in a leadership role, combined with demonstrated fluency in multifamily operations sufficient to diagnose leasing and pricing issues at the property level.
Demonstrated ability to analyze marketing performance data, pricing trends, and competitive market conditions and translate findings into clear, actionable recommendations.
Experience managing or overseeing online reputation platforms and developing engagement strategies that improve review scores and response quality.
Outstanding written and verbal communication skills with the ability to produce polished owner-facing materials and present findings confidently to leadership and site teams.
Experience managing a small team with direct accountability for performance and development.
Direct experience with ILS platforms, reputation management tools, and property management marketing technology in a multifamily environment.
Experience contributing to business development materials including pitch books, RFP responses, or owner presentations.
Familiarity with AppFolio or comparable property management software and its marketing and reporting capabilities.
Experience developing training materials or coaching site teams on leasing presentation and marketing best practices.

Skills

Marketing strategy
Marketing execution
ILS placement
Digital advertising
Social media
Promotional campaigns
Budget allocation
Marketing performance analysis
Pricing analysis
Competitive market evaluation
Reputation management
Online review management
Internal marketing infrastructure
Collateral development
Template creation
Leasing presentation
Business development support
Pitch book development
Owner communications
Marketing technology stack management
Team leadership
Data analysis
Written communication
Verbal communication
Presentation skills

Location

Field
Properties

Work Type

Full-time

Experience Level

Director

Salary/Compensations

Competitive salary + bonus potential

Benefits

Comprehensive health benefits package
Retirement savings plan
Paid time off (PTO) and holidays

About the Company

Chamberlin + Associates manages a portfolio of approximately 14,000 units.

Equal Opportunity

Chamberlin + Associates is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.