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About the Role

The Assistant Brand Manager – Digital Marketing & Advertising supports the planning, coordination, and execution of digital marketing, advertising, and public relations initiatives for Milwaukee Tool Canada. This role manages multiple marketing projects, collaborates with cross-functional teams and external partners, and contributes to integrated campaigns to strengthen brand awareness, support commercialization, and drive business growth.

Responsibilities

Coordinate the planning and execution of integrated digital marketing campaigns, including website initiatives, email marketing, lead generation, SEO/SEM, paid advertising, product launches, trade shows, contests, and promotional programs.
Develop print and digital advertising assets across trade publications, digital media, and integrated marketing campaigns in collaboration with internal stakeholders and external agency partners.
Build and maintain relationships with media, agency, and vendor partners, coordinating project timelines, deliverables, and ongoing communications.
Contribute to the execution of annual marketing plans, campaign calendars, and advertising initiatives aligned with business priorities.
Coordinate public relations, brand ambassador, and influencer initiatives, including media outreach, product seeding, relationship management, and campaign execution.
Conduct market research and competitive analysis to identify industry trends, partnership opportunities, and recommendations that strengthen Milwaukee Tool's market presence.
Coordinate the execution of Milwaukee's branded merchandise program, including product sourcing, co-branding, quality assurance, and internal marketing initiatives while ensuring alignment with brand standards.
Partner with cross-functional teams to deliver integrated marketing initiatives that support commercialization objectives, customer engagement, and business growth.
Monitor and analyze digital marketing performance, including SEO/SEM, paid advertising, social media engagement, and campaign metrics, providing recommendations to optimize future initiatives.
Prepare presentations, campaign summaries, and business updates for internal stakeholders.
Coordinate budget administration, purchase orders, invoice processing, and vendor payments, ensuring accuracy and timely execution.

Requirements

Bachelor’s degree in marketing, Business, Communications, or a related field.
3-5 years of progressive experience in digital marketing, advertising, public relations, or brand marketing.
Experience coordinating integrated marketing campaigns across digital and traditional marketing channels.
Strong understanding of digital marketing, SEO/SEM, email marketing, social media, and public relations principles.
Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities.
Experience working with external agencies, media partners, influencers, or vendors.
Strong analytical skills with the ability to interpret campaign performance and identify opportunities for optimization.
Excellent written, verbal, and presentation skills.
Strong relationship-building skills with internal stakeholders and external partners.
Adaptable, collaborative, and comfortable working in a fast-paced, growth-oriented environment.
Strong proficiency in Microsoft Office Suite.
Experience with CRM, marketing automation, analytics, or social media management platforms is considered an asset.

Skills

Digital Marketing
Advertising
Public Relations
Brand Marketing
Integrated Marketing Campaigns
SEO/SEM
Email Marketing
Social Media
Project Management
Market Research
Competitive Analysis
Budget Administration
Microsoft Office Suite
CRM
Marketing Automation
Analytics
Social Media Management Platforms

Location

3381 Steeles Ave E, North York, ON

Work Type

Full-Time
Permanent

Experience Level

3-5 years of progressive experience

Education Level

Bachelor’s degree in marketing, Business, Communications or a related field

Benefits

Extensive health benefits, including vision and dental care
Retirement Savings Plan with Employer Matching Contributions
Competitive Base Salary
iPhone, and laptop
Paid time off and employee discount programs
Annual $500 Wellness Program allowance

About the Company

TTI is a global leader in power tools, accessories, and hand tools, known for innovative products, world-class brands, and operational excellence.
TTI's culture drives performance and is built on respect, integrity, and social responsibility, with people at the core of their success.
Milwaukee is more than a workplace; it's where careers accelerate and potential is unlocked.
TTI is a world-class leader in design, manufacturing, and marketing of Power Tools, Hand Tools, Outdoor Power Equipment, and Floor Care and Appliances for consumers, professional, and industrial users.
TTI's strategic focus on Powerful Brands, Innovative Products, Operational Excellence, and Exceptional People drives their culture.
TTI has grown to become a clear market leader in power tools, outdoor power equipment, hand tools, and floor care appliances worldwide through acquiring and developing established brands.
TTI actively promotes a strong corporate culture of respect and ethical integrity.

Equal Opportunity

Diversity, equity, and inclusion are at the core of our values at TTI.
We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team.
We actively support and accommodate the diverse needs of our team, creating an empowering space where everyone can thrive.