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About the Role

Known's Media Science team leverages advanced analytics, machine learning, statistics, and algorithms for advertising media planning and optimization. As Director, Search, you will manage search performance for assigned accounts, execute paid search strategy, contribute to cross-channel planning, and serve as a senior client contact, with a focus on the impact of generative AI on search behavior and media execution.

Responsibilities

• Own performance and day-to-day client relationships for your accounts, and report progress against portfolio-level targets with clear, data-grounded narratives
• Execute paid search and generative AI search strategy, including Performance Max, AI-powered Smart Bidding, and emerging gen AI ad surfaces, and contribute ideas that help shape strategy across the portfolio
• Uphold best practices across your team, including testing frameworks, QA standards, and knowledge-sharing processes
• Manage and develop 2-4 direct reports, including day-to-day coaching and performance feedback
• Serve as a senior client contact, and partner with the Senior Director on issues that need executive-level involvement
• Translate client business objectives into search strategies, and connect search activity to the broader channel plan
• Manage day-to-day advertising spend across your paid search accounts
• Advise clients and internal teams on how machine learning, automation, and generative AI tools can improve search performance
• Build and present media plans, performance reports, and strategic recommendations to client stakeholders
• Stay current on changes in search and AI, and share findings with your team and the Senior Director to help shape the practice's direction

Requirements

• 6+ years of hands-on experience managing paid search strategy and execution in a digital agency or comparable environment
• Experience managing gen AI-powered search campaigns, including Performance Max, Responsive Search Ads, Smart Bidding, and emerging generative ad formats across Google and Microsoft
• Working knowledge of SEO, including technical SEO, content strategy, and the intersection of organic and paid search
• Experience managing a team of 2-4 people
• Experience managing client relationships directly, including presenting to client stakeholders
• Experience translating goals into KPIs
• Ability to think creatively and question conventional platform or channel approaches when the situation calls for it
• Experience and interest in AI and GEO/GPT optimization technologies and platforms

Skills

• Strong grasp of the math behind media buying, including statistics, attribution models, and measurement frameworks, and the ability to turn insights into action
• Ability to execute paid search and gen AI search work as part of a single coherent strategy
• In-platform fluency with Google Ads and Microsoft Advertising, including AI-powered campaign types
• Experience with search audience strategies, keyword architecture, and budget scaling across verticals
• Strong communication and presentation skills, including the ability to explain technical concepts to non-technical clients
• Experience working with data scientists or technical teams on measurement and optimization problems is a plus

Location

• U.S.

Work Type

• Full-time

Experience Level

• 6+ years
• Director

Education Level

• Degree from a well-regarded college or university

Salary/Compensations

• $140K-$155K

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

About the Company

• Known is a data science firm and creative agency collaboration, earning recognition such as Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, and multiple industry awards.
• We are distributed across the U.S. and are ambitiously focused on integrating smart work with creative work.
• Our culture is built on four values: We are one team. We see the good. We never stop learning. There’s always a better way.
• We aim to build a legacy with exceptionally talented people from diverse backgrounds, encouraging them to bring their whole selves to work and shape our culture.

Equal Opportunity

• Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.