Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a scrappy, proactive, and trend-savvy Social Media Lead to support the day-to-day execution of the organic social ecosystem. This hands-on role requires strong execution, curiosity, and a passion for building audiences, acting as the maestro behind the content engine.

Responsibilities

• Translate performance data into actionable recommendations and content optimizations.
• Manage the day-to-day execution of organic social media across TikTok, Instagram, YouTube Shorts, and Discord.
• Coordinate content production workflows, including briefing, scheduling, and managing relationships with creators, photographers, videographers, and other creative contributors.
• Maintain content calendars and ensure content is delivered on schedule and aligned with key product launches and marketing initiatives.
• Monitor platform trends, cultural moments, and algorithm changes to identify opportunities for audience growth and engagement.
• Analyze content performance, including impressions, engagement, retention, watch time, follower growth, and click-through rates.
• Engage with the community and leverage audience feedback to strengthen brand loyalty and inform future content.
• Collaborate closely with leadership, creators, and cross-functional partners to support broader business objectives.

Requirements

• 2-4 years of experience in social media, content management, community management, or social growth roles.
• Proven track record of growing social media accounts and driving measurable results.
• Experience working within DTC e-commerce, consumer brands, fashion, streetwear, lifestyle, or creator-led businesses.
• Strong understanding of social media algorithms, short-form video performance, audience growth strategies, and content optimization.
• Experience managing creators, content production processes, or creative partnerships.
• Strong analytical skills with the ability to interpret platform data and make informed recommendations.
• Excellent communication, organization, and project management skills.
• Self-motivated, resourceful, and comfortable operating in a lean, entrepreneurial environment.
• Genuine interest in internet culture, digital communities, streetwear, anime, or fandom-driven brands is considered a strong asset.

Skills

• Social Media Management
• Content Management
• Community Management
• Social Growth
• Content Optimization
• Creator Coordination
• Performance Analysis
• Project Management
• Communication
• Organization

Location

• Toronto

Work Type

• Hybrid
• Flexible hours

Experience Level

• 2-4 years

Salary/Compensations

• $55,000 - $70,000

About the Company

• Our client is a fast-growing, Toronto-based DTC streetwear brand built on innovative designs, cultural storytelling, and a highly engaged online community.
• Founded in 2020, the brand has quickly grown into a global e-commerce business with customers internationally.
• Operating at the intersection of fashion, internet culture, and digital storytelling, organic content plays a critical role in how the brand connects with its audience and drives growth.

Equal Opportunity

• AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.
• Accessibility: If you need any accommodations during the interview process, please let us know.