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About the Role

Own paid user acquisition end-to-end, focusing on Meta first, then expanding to TikTok, Google, and other platforms. This hands-on media-buying role requires daily engagement with Ads Manager, managing ad accounts, budgets, targeting, creative testing, and driving profitable installs and subscribers.

Responsibilities

• Own paid UA end-to-end across Meta, TikTok, Google, and other platforms.
• Manage account structure, budgets, bids, targeting, and placements.
• Run the creative testing loop, testing creative at the ad level and scaling winners.
• Own the funnel from ad to install to subscription, measured by CAC, ROAS, and payback.
• Scale spend profitably by finding winning combinations of audience, creative, and placement.
• Own measurement and attribution, including MMP setup, SKAN, and deferred deep linking.
• Work directly with product and CEO to improve landing pages, product hooks, and onboarding.
• Report on spend, CAC, ROAS, and payback broken out by channel, creative, and audience.

Requirements

• 4+ years running paid acquisition for a B2C consumer app with ownership of spend and outcomes (installs, trials, subscriptions, revenue).
• Deep Meta expertise, including scaling budgets in Ads Manager, Advantage+, campaign structure, creative testing, and audience strategy.
• Hands-on experience with TikTok Ads and Google App campaigns, Search, and YouTube.
• Mobile app install and subscription experience, understanding the app-install funnel and subscription conversion.
• Strong analytical skills with proficiency in CAC, LTV, ROAS, and payback.
• Real attribution experience with MMPs, SKAN, and deferred deep linking.
• Ability to ship fast and test constantly, iterating on creative and audiences weekly.
• Experience using AI tools in work for research, creative iteration, reporting, and analysis.
• Comfortable operating as the sole paid acquisition specialist.
• Fluent English.

Skills

• Meta Ads Manager
• TikTok Ads
• Google App campaigns
• Google Search
• Google YouTube
• Mobile app install funnel
• Subscription conversion
• CAC
• LTV
• ROAS
• Payback
• MMPs (AppsFlyer, Adjust)
• SKAN/SKAdNetwork
• Deferred deep linking
• AI tools

Location

• Fully remote

Work Type

• Full-time
• Remote

Experience Level

• 4+ years

Benefits

• Competitive compensation
• Flexible job schedule
• Generous vacation policy

About the Company

• Ten years ago, built the world’s first AI companion.
• Millions of people use Replika to reconnect with the world.
• Reborn with a new vision: the first AI with heart, for making the most out of life.
• AI is modeled after transformative relationships, asking the right questions and pushing users outward.
• Featured in TED Talks, Stanford and Harvard studies, and the Lex Fridman podcast, with over 40 million users connecting in a deeply human way.