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About the Role
Wattpad is seeking a creative, results-focused Product Marketing Manager to shape how millions discover, experience, and connect with stories. This role bridges product and brand, owning go-to-market strategies and ensuring resonance with the global community. You will focus on market research, product positioning, and go-to-market strategies for the core platform and new features.
Responsibilities
- Lead ongoing market, competitive, and audience research to inform product direction and positioning.
- Identify emerging trends in storytelling, fandom, and entertainment consumption, translating into clear opportunities for cross-functional teams.
- Define and evolve product positioning, messaging, and value propositions across the platform.
- Shape how features are packaged and communicated to drive adoption and engagement.
- Own end-to-end GTM strategy and execution for new features, experiments, and product initiatives.
- Develop clear marketing plans, track success metrics, and deliver post-launch optimization strategies.
- Collaborate closely with Product Managers and Designers from ideation through launch.
- Ensure user needs, motivations, and market context are embedded in product and marketing decisions.
- Act as the voice of our users and the market within cross-functional teams.
Requirements
- 5+ years of experience in Product Marketing, preferably in B2C tech, media, or entertainment.
- Proven ability to develop positioning and lead go-to-market strategies for digital products.
- Strong strategic thinking paired with excellent execution skills.
- Experience working closely with Product and Design teams in an agile environment.
- Ability to influence stakeholders and drive alignment without direct authority.
- Deep curiosity about user behavior, culture, and emerging trends.
- Experience in qualitative and quantitative research approaches to help identify and validate product marketing opportunities.
- Proficient in tools like Looker, Amplitude, and marketing measurement platforms.
Skills
- Product Marketing
- Go-to-market strategy
- Market research
- Competitive analysis
- Audience research
- Product positioning
- Messaging
- Value propositions
- Feature packaging
- Adoption and engagement strategies
- Marketing plan development
- Success metric tracking
- Post-launch optimization
- Cross-functional collaboration
- Agile environment
- Stakeholder influence
- User behavior analysis
- Qualitative research
- Quantitative research
- Looker
- Amplitude
- Marketing measurement platforms
- Community-driven platforms
- Creator ecosystems
- Gen Z audiences
- Digital content trends
- Fan culture
- Experimentation
- Lifecycle marketing
Location
- Greater Toronto Area
- Remote (part of the year)
Work Type
- Hybrid
- Full-Time
Experience Level
- 5+ years
Salary/Compensations
- $95,000 - $120,000
Benefits
- Career development
- Mentorship
- Investment in learning
- Top industry health benefits (including vision and dental)
- Health/wellness account
- RRSP Contributions (Canada)
- 401K Contributions (USA)
- Generous vacation
- Maternity/Parental leave top-up program
- Corporate discount for gym memberships
- Work from almost anywhere in the world (part of the year)
- Winter break shutdown
About the Company
- Wattpad's vision is to entertain and connect the world through stories.
- A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans.
- Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, with approximately 155 million monthly active users.
- WEBTOON Entertainment's brands include WEBTOON, Wattpad, WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan.
- Entrepreneurs and Do-ers.
- Mission: use the power of community and technology to unleash the full potential of stories to the world.
- Team members are visionaries, community builders, passionate problem solvers, storytellers, curious by nature, and culturally diverse.
- Obsessed with users, solving complex problems, maximizing flow, learning constantly, building the next great storytelling product, finding the greatest stories, dogs, cats, coffee, and good snacks.
- Work autonomously, collaboratively, and respectfully, balancing work, family, and play.
Equal Opportunity
- Wattpad is an equal opportunity employer.
- We do not discriminate.
- Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
- We are committed to fostering a global team that reflects the diversity of the Wattpad community.
- We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.