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About the Role

We are seeking an experienced Senior Business Analyst to lead the CRM and adjacent workstreams within the WildBrain CPLG Digital Transformation program. This role focuses on business analysis and process re-engineering, ensuring the CRM solution is based on clear, optimized business processes and well-defined requirements. You will own business process discovery, future-state design, and requirements definition, serving as the liaison between business teams and technical delivery resources.

Responsibilities

Lead end-to-end business process discovery across all CRM-impacted teams.
Document current-state processes, pain points, and inefficiencies.
Design future-state processes aligned with CRM capabilities, transformation objectives, and operational reality.
Facilitate process workshops, walkthroughs, and validation sessions with cross-functional stakeholders.
Produce clear, high-quality process maps, user journeys, and operating models.
Lead requirements elicitation across business, operations, and commercial teams.
Translate business processes into clear functional and non-functional requirements for CRM configuration and build.
Maintain strong traceability between business needs, process designs, and system requirements.
Own and maintain the CRM requirements backlog, supporting prioritization decisions.
Facilitate vendor selection decisions via stakeholder demos and RFP processes.
Act as the primary interface between business stakeholders and technical delivery teams, including external CRM vendors.
Explain business intent, constraints, and priorities to technical teams clearly.
Review solution designs to ensure alignment with agreed processes and business outcomes.
Support data, integration, and reporting discussions to ensure effective end-to-end CRM workflows.
Accountable for the delivery of the CRM workstream within agreed scope, timeline, and budget.
Maintain a pragmatic workstream plan, tracking milestones, dependencies, and risks.
Facilitate regular working sessions, stand-ups, and delivery check-ins.
Provide clear status updates, issue logs, and decision tracking.
Escalate risks and dependencies early to support program-level decision-making.

Requirements

Strong, demonstrable experience as a Business Analyst with deep capability in process mapping and re-engineering.
Proven experience defining CRM-related requirements and supporting system delivery.
Expertise in facilitating process and requirements workshops with diverse stakeholder groups.
Ability to translate complex business workflows into structured, consumable documentation.
Experience working closely with external system vendors and internal technical teams.
Hands-on experience with CRM platforms (e.g. Dynamics, HubSpot or similar) is desirable.
Familiarity with contract drafting workflow management and automation is desirable.
Experience operating within a multi-workstream transformation program is desirable.
Familiarity with CRM integrations, data models, or reporting considerations is desirable.
Highly analytical, structured, and detail-oriented.
Comfortable challenging business thinking to simplify and optimize processes.
Strong facilitator with the credibility to guide senior stakeholders through change.
Pragmatic and outcomes-focused, balancing ideal process design with delivery reality.
Confident operating with limited direction while staying aligned to program goals.

Skills

Business Analysis
Process Mapping
Process Re-engineering
Requirements Definition
CRM
Project Delivery
Stakeholder Management
Workshop Facilitation
Documentation
Vendor Management
RFP Process
Agile Methodologies

Location

London, UK

Work Type

Hybrid

Experience Level

Senior

Benefits

Competitive benefits
Investment in people and their future
Supportive work environment
Corporate culture that welcomes and encourages equal opportunities

About the Company

WildBrain CPLG is a world-leading entertainment, sport, and brand licensing agency with 20 offices worldwide.
Since 1972, we have provided partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal, and accounting services.
We are looking for talented innovators to help manage profitable and enduring brands.
Our partnerships are built on clarity, openness, and trust, with a straightforward approach.
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors.
With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines global reach with local market expertise.
Our passionate teams explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands.
WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment.
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences.
Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management.
Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC.
The WildBrain Network offers more than 1,000 channels across YouTube, FAST and AVOD, delivering premium-quality content to kids and families.
WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide.
Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).

Equal Opportunity

Diversity, Equity, and Inclusion are in our DNA.
We strive to reflect and honour the diversity of our audiences around the world.
We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain.
A culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We strive to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job.
If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying.
We strongly believe that diverse experience, transferable skills, and passion are key!
WildBrain accommodates people with disabilities throughout the recruitment and selection process.
Applicants are encouraged to make their needs known in advance if accommodation is required.