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About the Role

Manage and grow the paid social media strategy, owning back-end support and campaign performance for platforms like Meta, TikTok, and Reddit. Optimize paid campaigns to achieve business goals and communicate performance metrics to creative teams.

Responsibilities

• Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, etc.
• Own campaign performance end-to-end, from audience targeting and creative briefing to budget management.
• Analyze campaign data daily, identify trends and optimize campaigns towards ROAS, CAC, and revenue goals.
• Partner with the creative team to brief and test ad creative, including static, video, and UGC formats.
• Act as a liaison between the brand and Meta, Tiktok, Pinterest, Reddit support teams to identify new opportunities and stay on top of platform updates.
• Manage monthly paid social budgets and report on performance to key stakeholders.
• Collaborate with the broader marketing team to align paid social with seasonal campaigns, promotional cycles, and product launches.

Requirements

• University Degree in Marketing, Business or related field.
• 3-5 years of hand-on paid social experience, ideally in e-commerce or DTC retail.
• Proven track record of managing significant ad budgets and hitting performance targets.
• Deep expertise in Meta Ads Manager; TikTok Ads, Pinterest Ads, and Reddit.
• Strong analytical, technical, communication, presentation, and relationship building skills.
• Solid understanding of the e-commerce funnel, pixel tracking, and attribution models.
• Ability to brief creative effectively and give actionable feedback.
• Highly organized with the ability to manage multiple campaigns simultaneously.
• Ability to perform under pressure and meet tight deadlines.
• Proficient in Excel and building dashboards and working with Power BI.
• A culture add to the strong, positive work culture of Silk & Snow.

Skills

• Meta Ads Manager
• TikTok Ads
• Pinterest Ads
• Reddit Ads
• Excel
• Power BI
• Analytical skills
• Technical skills
• Communication skills
• Presentation skills
• Relationship building skills

Experience Level

• 3-5 years

Education Level

• University Degree in Marketing, Business or related field

Salary/Compensations

• $80,000.00 - $90,000.00 annually

Benefits

• Medical
• Dental
• Vision
• Paid time off
• Employee discount on all products
• Free mattress and bedding set upon completion of the probationary period
• LifeSpeak learning platform access

About the Company

• At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.
• We make every decision by following three principles: We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.

Equal Opportunity

• We prioritize diversity and inclusivity in our company culture.
• We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve.
• We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.
• Upon request, accommodations are available during all stages of the recruitment process.