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About the Role

As Head of Data & Audiences, you will own a strategically important product domain within Samsung Ads, focusing on leveraging and developing the company's first-party data assets for advertising purposes in EMEA. This senior leadership role bridges commercial strategy and technical product ownership, influencing the product roadmap and shaping the commercial performance of the data and measurement business.

Responsibilities

Lead and define the ESBO product and go-to-market strategy for the Data & Measurement domain, owning the full product and commercial lifecycle.
Build the core value proposition, narrative, and positioning for Data & Measurement products and solutions.
Define measurement frameworks to track impact and success.
Own the ESBO product readiness of Data & Measurement products, ensuring alignment with EMEA's technical, commercial, privacy, and regulatory requirements.
Work closely with Data & Measurement Product Leads to define ESBO-specific technical requirements and manage the product readiness gate.
Partner with the ESBO Privacy team to ensure EMEA's data and privacy requirements are a formal input into Global P&E's planning.
Own the ESBO product requirements and readiness for Samsung’s core data infrastructure (ACR data, device graph, household graph).
Lead the product management of data integrations across clean rooms, third-party data sets, and JIC integrations.
Act as the named EMEA counterpart for the Data & Measurement product team within Global P&E, influencing planning cycles and roadmap decisions.
Represent EMEA as a commercial partner with a clear point of view on business success.
Act as the conduit between ESBO client-facing teams, Global P&E, Ads Partnerships, and other internal support teams.
Synthesize market requirements and craft points of view on product-market fit for the Data & Measurement domain.
Ensure the product feedback loop between market and Global P&E is structured, evidence-based, and continuous.
Build and maintain frameworks to track and measure adoption of Data & Measurement products.
Partner with client-facing teams to capture client and market feedback, translate it into product requirements, and drive the feedback loop into Global P&E.
Drive consistency and clarity in how ESBO communicates about Data & Measurement products and solutions.
Equip sales teams with the tools, insights, and training needed to effectively communicate Samsung’s data and measurement value proposition.
Partner closely with Global P&E, Marketing, Sales, CSM, Analytics & Insights, Pricing, Partnerships, Privacy, Legal, and Operations teams.
Operate effectively across seniority levels and functions without formal authority.
Be a trusted advisor and domain expert for data-driven advertising, audience targeting, and measurement in EMEA.
Maintain deep knowledge of industry trends, the evolving privacy landscape, competitive dynamics, and market developments.
Provide clarity on strategy, team purpose, and value for the integrated Data & Measurement team.
Lead and develop an integrated team of GTM and Product talent, ensuring alignment toward a shared commercial outcome.
Support team development through mentoring, coaching, and feedback.
Role model inclusion for the team to build trust and psychological safety.
Ensure effective communication within the team, including cascading information from leadership.
Manage the onboarding, offboarding, and colleague lifecycle process for team members.
Manage annual people management cycles such as goal setting, evaluation, and salary reviews.
Ensure team compliance with company processes, procedures, and values.

Requirements

Experience across product marketing, go-to-market strategy, and/or product management within the ad tech or advertising industry.
Proven track record of leading integrated teams across both commercial and technical disciplines.
Deep understanding of data-driven advertising, audience targeting, measurement, attribution, and the evolving privacy landscape in EMEA.
Experience owning product and technical readiness for EMEA or regional markets, including working with privacy, legal, and regulatory requirements, particularly in the context of data products.
Strong understanding of first-party data infrastructure, clean room technologies, third-party data integrations, and JIC measurement frameworks.
Proven ability to influence global product roadmaps as a regional voice, translating commercial and regulatory requirements into evidenced product priorities.
Exceptional storytelling, writing, and presentation skills with the ability to translate complex data products into compelling commercial narratives.
Strong analytical mindset with experience in market research and competitive analysis.
Experience building effective working relationships cross-functionally with Product, Engineering, Marketing, Sales, Analytics, Pricing, Partnerships, Privacy, Legal, and Operations teams.
Excellent organizational and project management skills with the ability to manage multiple priorities simultaneously.
Action-oriented leader who takes initiative and ownership in a fast-paced, dynamic environment.
Pan-European experience in media and ad tech strongly preferred.

Skills

Data-driven advertising
Audience targeting
Measurement
Attribution
Privacy landscape
Product marketing
Go-to-market strategy
Product management
Ad tech
First-party data infrastructure
Clean room technologies
Third-party data integrations
JIC measurement frameworks
Storytelling
Writing
Presentation skills
Analytical mindset
Market research
Competitive analysis
Cross-functional collaboration
Organizational skills
Project management
Leadership
Team development
Mentoring
Coaching
Inclusion
Communication

Location

EMEA

Work Type

Hybrid working – 3 days in the office and 2 days at home per week

Experience Level

Senior leadership role

Benefits

Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal

About the Company

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere.
Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions.
Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.
Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands.
Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.

Equal Opportunity

We are an equal-opportunity employer and value diversity at our Company.
We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.