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About the Role

Lead client acquisition, account growth, and long-term relationship management for healthcare practitioners across Canada. This is a hybrid role based in Toronto, ON. As a senior commercial leader, you will be responsible for developing and executing the national sales strategy for practitioner-facing markets, driving sustainable revenue growth, market penetration, and client retention.

Responsibilities

• Lead the national sales strategy for small and medium practitioner markets, focusing on healthcare practitioner acquisition, growth, and retention.
• Drive new business development and expand revenue within existing practitioner accounts through consultative, solution-based selling.
• Translate enterprise revenue priorities into targeted regional and segment-specific sales plans.
• Own pipeline health, forecasting accuracy, and achievement of revenue targets across assigned markets.
• Contribute to pricing strategy, revenue modeling, and commercial forecasting to support sustainable growth.
• Monitor and improve key performance indicators, including portfolio growth, net new practitioner accounts, and client retention.
• Serve as a visible external representative of LifeLabs, strengthening brand credibility and influence within the healthcare practitioner community.
• Build and maintain trusted, long-term relationships with practitioner clients and key market stakeholders.
• Partner with Marketing and Communications to support regional market activation, practitioner engagement initiatives, and targeted campaigns.
• Lead new client contract negotiations and support renewals within practitioner-focused segments.
• Provide ongoing market intelligence, practitioner insights, and client feedback to senior leadership, Product, and Insights teams.
• Lead, coach, and develop a high-performing team of sales and account management professionals supporting practitioner markets across Canada.
• Establish clear performance expectations, accountability measures, and success metrics to drive strong commercial outcomes.
• Foster a high-performance, client-centric culture grounded in collaboration, continuous improvement, and practitioner engagement.
• Support team development through coaching, training, role modeling, and effective territory planning.
• Help shape sales incentive strategies that drive engagement, performance, and recognition.
• Collaborate closely with Product, Operations, Marketing, and Customer Success teams to support strong practitioner onboarding, adoption, and long-term value realization.
• Partner with the Vice President on national initiatives related to pricing, packaging, go-to-market strategy, and product positioning for practitioner segments.

Requirements

• 10+ years of progressive experience in sales, account management, or revenue leadership, ideally within healthcare, diagnostics, or pharmaceuticals.
• Demonstrated success building and leading practitioner-focused sales and relationship-driven growth strategies.
• Experience managing geographically distributed teams across multiple regions.
• Strong knowledge of Canadian healthcare markets, with exposure to both Western and Eastern Canada considered an asset.
• Strong financial acumen, with experience supporting pricing strategy, forecasting, and data-driven decision-making.
• Proven ability to operate effectively at both strategic and executional levels.
• Exceptional relationship-building, negotiation, and influencing skills.
• Strategic mindset with a strong focus on execution and measurable results.
• Practitioner- and client-centric approach to business growth and partnership development.
• Strong people leadership and coaching capabilities.
• Comfort operating in evolving, high-growth environments.

Skills

• Sales Strategy
• Revenue Growth
• Client Acquisition
• Relationship Management
• Team Leadership
• Sales Enablement
• Cross-Functional Collaboration
• Financial Acumen
• Negotiation
• Influencing
• Strategic Planning
• Execution
• Coaching

Location

• Toronto, ON

Work Type

• Hybrid

Experience Level

• 10+ years

Education Level

• Degree in Business Administration, Commerce, Management, or a related discipline.
• MBA or Executive MBA is preferred but not required.

Salary/Compensations

• $131,626 - $167,823 CAD annually

Benefits

• Competitive coverage for employees and their families including Extended Health Care, Dental Care, and Life Insurance.
• Retirement Savings Plan
• Vacation and Wellness Days
• Employee Wellness and Giving Programs including Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.
• Professional development and membership reimbursement
• Access to preferred rates and discount programs, including WorkPerks, Home and Auto Insurance, Costco Membership, etc.
• Optional health-related benefits.

About the Company

• LifeLabs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems for over 50 years.
• Passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.
• Innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal.
• More than 112 million laboratory tests come through LifeLabs’ laboratories annually.
• A team of more than 6,000 passionate, caring, and diverse professionals works together to provide high quality testing and results.
• Recognized as one of Canada’s Best Employers, reflecting a deep commitment to core values of caring, agility, teamwork, and a customer-centered approach.
• Prioritizes the ongoing development of its diversity, equity, and inclusion (DEI) program.
• Strives to create an environment where people can be their true selves.

Equal Opportunity

• In accordance with LifeLabs’ Accessibility Policy, and the applicable Accessibility Acts within the provinces we operate in, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process.
• LifeLabs’ compensation programs are commensurate based on the role, skill, effort, responsibility and working conditions, irrespective of gender, race, ethnicity, beliefs, age or any other personal characteristics.
• We’re proud to foster an inclusive and supportive environment where diverse perspectives are valued, leadership is empowered, and your work can make a meaningful impact on healthcare delivery nationwide.