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About the Role

Clipwire Games is seeking a Creative Strategy Manager to lead user acquisition creative efforts, directing a team of motion designers to produce high-performing ad creative. This role requires a hands-on creative leader passionate about mobile games and free-to-play experiences, who excels at the intersection of craft and performance. You will set creative direction, collaborate with UA and data science teams, and leverage AI tools to enhance creative output.

Responsibilities

Direct a team of motion designers, specifying creative direction, reviewing deliverables, synthesizing feedback, and managing delivery.
Own the creative direction and output of UA creative, including video ads, playables, and statics across various channels.
Set creative strategy based on competitor analysis, performance data, market trends, and audience understanding.
Champion AI-assisted creative tools and integrate them into the pipeline to improve quality, consistency, and efficiency.
Build and manage a high-velocity creative pipeline for rapid production, testing, and iteration.
Define and execute a structured creative testing program, including hypothesis formation, variant shipping, results analysis, and learning integration.
Partner with UA and data science teams to link creative performance to spend efficiency, ROAS, and LTV.
Research and benchmark competitor creative and market trends to inform actionable creative direction.
Establish creative operations, including briefs, asset specifications, version control, and vendor/freelancer management.

Requirements

6+ years in performance/UA creative or motion design, with experience leading or managing a creative team.
Proven track record of shipping successful, growth-oriented ad creative for mobile or free-to-play games.
Strong creative judgment with a performance mindset, capable of demonstrating data-backed understanding of install drivers.
Hands-on command of channel-specific creative norms and multi-network asset diversity.
Comfortable interpreting UA data and KPIs (CTR, CPI, ROAS, LTV) to guide creative decisions.
Experience researching competitor creative and translating market insights into strategic direction.
Process-driven approach with the ability to create efficient and optimized processes for ideation, development, and delivery.
Hands-on experience with AI creative tools and a clear point of view on their integration into production.
Familiarity with casual and social-casino player audiences is a strong asset.

Skills

Creative Strategy
User Acquisition Creative
Motion Design
Team Leadership
Performance Marketing
Mobile Games
Free-to-Play
AI Creative Tools
Data Analysis
Competitor Analysis
Creative Operations
Process Optimization

Location

Toronto

Work Type

Hybrid

Experience Level

6+ years

Benefits

Comprehensive Health & Wellness Coverage
Wellness Spending Account ($500 annually)
Generous Vacation Time (25 days annually)
Paid Volunteer Days (2 days annually)
Generous Parental Leave & Family Support
RRSP Matching Program (100% match up to 3.5% of annual salary)
Employee Recognition Program ($400 award)
Charitable Donation Matching (up to $1,000 annually)
Employee Assistance Program
Complimentary breakfast, lunch, and evening snack on office days
Team Events & Celebrations
Professional Development Opportunities

About the Company

Tripledot Studios is a leading independent mobile games company with a global team of over 2,500 across 12 studios, known for chart-topping titles and engaging millions of daily active users.
Clipwire Games, a Tripledot studio, is a top-grossing mobile game developer in Canada, creator of titles like Monopoly: Bingo!, TPIR: Bingo!, and Bingo Story, with a decade of success and poised for future growth.
Clipwire Games is built on strong values, work ethic, and data-driven growth, fostering a culture where employees work hard, have fun, innovate, and develop.

Equal Opportunity

Clipwire Games is an equal-opportunity employer committed to inclusion and diversity, considering all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics.
AI-enabled tools may be used for note-taking and summarizing during the interview process to support recruiters and interviewers, but all candidate evaluations and hiring decisions are made by people.