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About the Role

Magic Spoon is seeking an experienced content creator and social media expert to join their growing team. This role will focus on growing brand presence and engagement on TikTok and Instagram, creating engaging content, and reporting on key learnings. The position reports into the Head of Brand Management.

Responsibilities

• Own the company’s organic content strategy that aligns with business goals and brand growth across channels with a focus on TikTok & Instagram, including recommending content pillars and cadence
• Accelerate the reach and engagement on Instagram and TikTok
• Lead the execution of monthly content calendar including content brainstorming, editing, caption writing and post scheduling
• Ideate brand collabs based on pillars and key moments
• Build out a monthly reporting structure to share out key learnings with internal stakeholders and incorporate learnings into strategy going forward
• Concept, shoot and edit social content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, while being engaging on their respective social platforms
• Comfortable in front of the camera as needed (most work likely won’t require face on camera)- eg street interviewing, in office content, etc
• Execute brand collabs and giveaways
• Partner with internal creative team to execute assets for use across social
• Partner with sales team to create retail focused content
• Assist with ad hoc copywriting needs across key channels including paid social, email and web
• Partner with CX lead to infuse brand tone of voice in guidelines
• Engage with brand content comments and DMs in a way that is on brand, positive, and timely
• Maintain a pulse on trends, pop culture, current events, competitors and social media best practices, identifying key opportunities for Magic Spoon participation in conversation naturally
• Source, brief, and manage select external creators to product content
• Partner with TOF lead to identify influencer collabs

Requirements

• 2-5 years of experience with a proven track record of growing a food brand’s presence and engagement on Instagram and TikTok
• Must be comfortable with UGC including filming, editing and being on camera
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro
• Up to date with social media trends and what’s working and trending on TikTok and Instagram
• Experience in social media metrics and monitoring tools (I.e. Sprout Social)
• Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
• A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space
• Candidates must be in possession of identification proving authorization to work in the United States, as we are not able to offer sponsorship of Work Visas.

Skills

• Content Creation
• Social Media Management
• TikTok
• Instagram
• Video Editing
• Copywriting
• Community Management
• Brand Strategy
• Reporting
• UGC
• CapCut
• InShot
• Adobe Premiere Pro
• Sprout Social

Location

• Tribeca, NYC

Work Type

• Full-time
• In-person/Hybrid (Tuesday, Wednesday, Thursday in office)

Experience Level

• 2-5 years

Salary/Compensations

• $75,000-$115,000

Benefits

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance (50% covered for dependents)
• 401(k) with company match
• Generous parental leave
• Flexible vacation
• Paid company holidays
• Paid sick leave
• Catered lunch in office
• Dog friendly office
• Unlimited cereal

About the Company

• Magic Spoon reimagines your favorite childhood breakfast into a high-protein, grown up cereal to power your days.
• Since launching in 2019, we've become one of the fastest growing DTC brands, Forbes called us "the future of cereal", TIME Magazine named us in their Top 100 inventions, and we’ve launched in cereal aisles nationwide in Target, Walmart, Kroger, Albertsons, & more.
• What we value: Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it
• Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness
• Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone
• Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!
• No Added Sugar 🥄 We skip the sugarcoating - truth fuels growth, feedback builds muscles, and honest conversation is part of a balanced breakfast.

Equal Opportunity

• Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives.
• All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.