Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a Lead Product Manager to lead the product strategy for how families discover and select senior care options on A Place for Mom, focusing on organic search, AI-driven discovery, and product-led growth systems to convert discovery into qualified demand. This role requires deep SEO expertise to design and implement product solutions that drive sustained organic acquisition in a trust-centric category.

Responsibilities

Own the product strategy and roadmap for organic acquisition across traditional, AI-mediated, voice, and agentic search.
Translate SEO signals and search landscape shifts into product decisions and roadmap priorities.
Define and evolve A Place for Mom's presence across the AI-mediated discovery landscape, including AI search citations and conversational query coverage.
Monitor and interpret shifts in AI platforms and search landscapes, translating them into product guidance and prioritization.
Evolve the AI discovery measurement framework and tooling.
Build acquisition loops into product surfaces, such as sharing and comparison tools.
Partner with Product peers to embed product-led growth mechanics into core flows.
Define metrics, baselines, and targets for organic and AI discovery, and size opportunities.
Translate discovery signals into actionable product bets and investment recommendations.
Embed authority, expertise, and trust signals into product surfaces and content systems, particularly for Your Money Your Life (YMYL) content.
Ensure AI systems accurately reflect credibility signals, including review integrity and content quality.
Develop and maintain a point of view on AI disintermediation risk and ensure the product roadmap addresses it.

Requirements

7–10+ years of experience in SEO, organic growth, product strategy, or related roles.
Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that improved organic acquisition outcomes.
A strong understanding of the evolving search landscape, including AI-mediated discovery, instrumentation, and future trends.
Comfort with ambiguous and evolving data sets, with the ability to build measurement approaches.
Strong opinions on trust-sensitive, YMYL content and product systems.
Proven ability to write clear requirements, run experiments, partner closely with engineering, and own delivery.
Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces.
Experience managing or mentoring other practitioners and elevating team performance.

Skills

SEO
Organic Growth
Product Strategy
AI-mediated Discovery
Product-Led Growth
Measurement Frameworks
Data Analysis
Stakeholder Management
Mentoring

Location

Remote

Work Type

Full-time

Experience Level

7-10+ years

Salary/Compensations

$165,000 – $195,000
10% Corporate Bonus

Benefits

401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off

About the Company

A Place for Mom is the leading platform guiding families through every stage of the aging journey, simplifying the senior care search with free, personalized support.
The company connects caregivers and their loved ones to vetted providers from a network of 15,000+ senior living communities and home care agencies.
Since 2000, A Place for Mom has helped millions of families find care.
The company is mission-driven, with a focus on improving lives through empathy, solving challenging problems, teamwork, integrity, and embracing change.

Equal Opportunity

All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees.