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About the Role

We are looking for a curious and insightful Marketing Data Analyst to join our Commercial Data Science team. You will play a pivotal role in shaping how we understand our customers and optimize our marketing efforts across marketing channels and countries. In this role, you won’t just report numbers, you will be a strategic partner, connecting the dots between acquisition and retention, using data to uncover narratives that drive efficiency and growth.

Responsibilities

Collaborate closely with Performance Marketing, CRM, and Influencer teams to align data insights with our acquisition and retention goals
Analyze complex datasets from ad platforms, such as Google, Meta, TikTok, web analytics (GA4), and internal order systems to refine targeting and budget allocation across channels and countries
Leverage dbt and BigQuery to ensure our marketing data models are robust, reliable, and ready for decision-making
Build intuitive dashboards with Tableau that provide stakeholders with clear and actionable insights
Design and analyze A/B tests and geo-lift studies and focus relentlessly on incremental lift, helping stakeholders understand what revenue we wouldn't have generated without a specific marketing touchpoint
Utilize, co-develop and validate our in-house Media Mix Models (MMM) to assess the holistic impact of our marketing spend and implement advanced analytical methods to optimize our marketing

Requirements

3-5 years in data analytics with a focus on commercial or marketing topics
Strong SQL skills are essential - you are self-sufficient in querying and manipulating large datasets within cloud environments like BigQuery to answer complex business questions
You design intuitive dashboards and reports that guide the user and present data in a way that allows stakeholders to effortlessly draw the right conclusions and make informed decisions
You have a solid understanding of the D2C marketing mix, incl. Performance, CRM, and Influencer and the KPIs that drive them, such as CAC, CLV, MER, retention rates
You are proactive, thrive in fast-paced environments and are able to navigate shifting priorities and manage multiple projects with a solution-oriented mindset
You excel at translating complex data into clear business insights and feel comfortable engaging with stakeholders to refine ideas and strategies

Skills

SQL
dbt
BigQuery
Tableau
Google Analytics (GA4)
Performance Marketing
CRM
Influencer Marketing
Media Mix Models (MMM)
A/B testing
Geo-lift studies

Location

Berlin

Work Type

Hybrid

Experience Level

3-5 years

Benefits

Appealing discount on all products
28 days of paid time off per year
Up to 5 days off between Christmas and New Year
Urban Sports Club membership
Swapfiets bike rental or subsidy for Deutschlandticket
Discounts on brands such as Flaconi, Bosch, Apple or Expedia
Ownership and room for new initiatives
Opportunity to implement your ideas
Inviting office spaces with organic teas and superfoods
Regular tea & office parties, Christmas and summer feasts
Various influencer events

About the Company

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth.
The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013.
We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality.
In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin.
For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan.
We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.
Our diverse team in Berlin consists of over 350 employees from more than 45 nationalities and continues to grow – but at a sustainable pace.
Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

Equal Opportunity

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.