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About the Role

DAZN is seeking a CRM Manager to focus on Football and Boxing across its Growth Markets. This role involves owning end-to-end CRM campaign delivery, supporting key events, and driving engagement, retention, and revenue through multi-channel campaigns. The position requires balancing multiple priorities in a dynamic international environment and collaborating with various teams to deliver customer-first CRM experiences.

Responsibilities

• Build and deliver multi-channel CRM campaigns supporting football and boxing schedules, driving revenue, upgrades, retention and subscriber growth.
• Own CRM activity across key events including major football fixtures, competitions, tournaments, fight nights, PPV events and always-on lifecycle programmes.
• Drive personalisation and advanced segmentation to maximise relevance, engagement and conversion.
• Lead creative briefing and coordination, producing compelling CRM communications that resonate with football and boxing fans.
• Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence and targeting.
• Report on campaign performance, identifying trends, insights and opportunities to improve commercial outcomes.
• Manage multiple concurrent workstreams across a fast-paced, commercially focused environment.
• Work cross-functionally with product, content, data and analytics teams across international markets.
• Build strong stakeholder relationships and operate effectively within a global matrix organisation.

Requirements

• 2+ years' experience in a CRM role, ideally within subscription, media, entertainment or sport.
• Proven experience delivering end-to-end CRM campaigns in a commercial environment.
• Strong copywriting skills with an eye for creative detail and audience relevance.
• Confidence working across segmentation, personalisation and CRM lifecycle activity.
• Experience managing multiple priorities in a fast-paced, deadline-driven environment.
• Strong problem-solving skills and the ability to manage high-priority projects to tight deadlines.
• Excellent stakeholder management and communication skills.
• Passion for football and/or boxing, or a strong understanding of subscription services.

Skills

• CRM
• Campaign Delivery
• Segmentation
• Personalisation
• Copywriting
• Creative Briefing
• Optimisation
• Stakeholder Management
• Project Management
• Communication

Location

• UK - London

Work Type

• Permanent - Full Time

Experience Level

• 2+ years' experience

Benefits

• Access to DAZN
• 25 days’ annual leave (increasing by 3 days after 3 years)
• Private medical insurance
• Life assurance
• Pension contributions up to 5%
• Family friendly community including enhanced parental leave
• Electric vehicle benefit option
• Learning and development resources
• Opportunity for flexible working
• Access to internal speaker series and events

About the Company

• DAZN's goal is to become the world's largest sports broadcaster and one of the biggest entertainment services on the planet.
• DAZN is a fast-paced, commercial environment across multiple markets, languages, prices and messages that must feel truly local.