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About the Role
Workwize is seeking a leader to transform its marketing function into an integrated, predictable growth machine. This role owns the entire marketing strategy, team, and execution across demand generation, product marketing, and brand, aiming to compound their impact. The goal is to achieve 3x demand generation within 12 months and establish inbound as the primary driver of new-logo revenue by 2027.
Responsibilities
- Own the entire marketing function from strategy, team, and execution across demand generation, product marketing, and brand.
- Design the target marketing structure with clear ownership across all pillars and place the right people in the right seats.
- Define and prioritize the three highest-leverage marketing initiatives, executing quick wins immediately.
- Build a trustworthy demand generation growth model with channel projections, leading indicators, and attribution.
- Explain monthly performance metrics with supporting evidence.
- Run product marketing to enable Sales and Customer Success, drive feature adoption, and support lead generation with clear positioning.
- Ensure brand messaging consistently reinforces the category position to enhance demand generation conversion.
- Keep Sales, Product, and leadership informed of all changes.
- Lead through strong pillar leads and personally manage any pillar without a lead.
- Set inbound up to become the dominant driver of new-logo revenue by 2027.
- Achieve a 3x increase in demand generation within 12 months.
Requirements
- Proven experience leading marketing through a scale-up phase to €50M+ ARR, building the function from the ground up.
- Demand generation expertise, including building channel mix, attribution, and growth models at scale.
- Fluency in product marketing and brand, with experience hiring and leading these functions.
- Ability to create cohesion within a team, turning individual players into a connected unit with shared goals.
- Skill in assessing talent, designing organizations around strengths, and making evidence-based decisions on team development.
- Ability to make growth predictable by building attribution and reporting systems.
- Data-driven decision-making, changing direction based on performance metrics.
- Personal ownership of demand generation targets.
- Ability to implement quick wins rapidly while developing long-term strategy.
- Experience leading through pillar leads and executing directly when necessary.
- Clear communication skills, ensuring stakeholders are informed of plans, numbers, and changes.
- Collaborative approach with Sales and Product teams.
- Understanding that inbound success is measured by conversion to Stage 2 pipeline.
Skills
- Demand Generation
- Product Marketing
- Brand Marketing
- Team Leadership
- Organizational Design
- Talent Assessment
- Performance Metrics Analysis
- Data Analysis
- Attribution Modeling
- Growth Modeling
- Strategic Planning
- Project Execution
- Communication
- Collaboration
Location
- Remote
- Hybrid
Work Type
- Full-time
- Hybrid
Experience Level
- Head of Marketing
- Senior Leadership
Salary/Compensations
- Base + Bonus + Equity package
Benefits
- Flexible hybrid work environment
- Top-notch tools and equipment
- Vibrant, entrepreneurial culture
- Opportunities for growth
- Off-sites
- Multi-yearly team bonding events
- Team lunches
- Surprise events
- Pension scheme
- Classpass corporate membership
About the Company
- Workwize provides an automated SaaS platform that simplifies IT equipment deployment, management, and retrieval for remote and global teams in over 100 countries.
- The platform manages 50,000 users and 120,000 devices, addressing challenges like laptop deliveries, returns, and equipment tracking.
- Workwize aims to help IT teams focus on strategic initiatives by reducing manual IT hassles.
- The company is recognized by LinkedIn as one of the Top 10 Startups for 2025 in the Netherlands.
- Workwize fosters a rapid-growing and ambitious team environment with diverse backgrounds, encouraging original ideas to reach more consumers and create customer value.