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About the Role

The Marketing Director is responsible for shaping and executing Urban Outfitters’ marketing strategy across the UK and Europe. This role leads brand positioning, campaign development, and customer engagement initiatives to drive awareness, cultural relevance, and sales growth. It combines strategic vision with hands-on delivery, ensuring marketing efforts resonate with diverse international audiences while aligning with the brand’s creative and commercial goals.

Responsibilities

Drive brand strategy and positioning to grow UO’s addressable audience in Europe, focusing on brand awareness and sales for proprietary brands and all product categories.
Execute annual, seasonal, and monthly marketing strategies, including initial concepts, goals, objectives, creative briefs, timelines, and budgets.
Support cross-functional strategy development to activate initiatives that connect in-store and digital experiences for an enhanced Omni experience.
Partner with paid marketing and creative teams to deliver impactful campaigns that drive conversation and cultural relevance.
Collaborate with web marketing teams to ensure effective use of the total marketing budget.
Own and drive relevant marketing-related KPIs within the team and with key stakeholders.
Design and track core objectives, providing regular updates to MD, Creative Director, and FD.
Partner closely with finance to forecast, track, and optimize the financial impact of brand marketing initiatives.
Build in-territory nuance and segmentation for all international markets UO operates in.
Champion the UO customer, ensuring a youth-driven attitude is conveyed in all marketing efforts.
Set and grow social strategy and partnerships for UO Europe.
Build awareness and implement new content trends and editorial ideas relevant to the Urban Outfitters brand and customer.
Maximize GEO footprint through content and PR strategy.
Integrate key profit and non-profit partners and local organizations that align with UO brand values into campaigns.
Design and manage IRL events and marketplaces to drive cultural resonance, including music performances, workshops, Q&As, branded partnerships, charity/community events, and new store openings.
Investigate opportunities to optimize retail spaces by engaging with external partners to rent spaces and enhance brand experience.
Develop UO rewards activations to acquire new customers and engage and retain existing customers.
Lead, develop, and manage a team across brand marketing, talent, social/content, partnerships, experiential, and project management.

Requirements

Depth of experience within a retail brand or creative agency executing high-profile, impactful marketing campaigns.
Ability to mentor, direct, and develop people in a positive and strategic way while nurturing creativity.
Ability to develop, design, drive, and execute strategies in an agile and evolving manner.
Ability to recognize, forecast, and translate industry trend direction that supports and drives connection to customers.
Ability to establish and nurture professional relationships internally and externally, promoting collaboration and alignment.
Excellent communication skills (both verbal and written) to effectively collaborate with partners across the business.

Skills

Marketing Strategy
Brand Positioning
Campaign Development
Customer Engagement
Social Strategy
Content Marketing
Partnership Management
Experiential Marketing
Team Management
Leadership
Strategic Planning
Customer-Centric Approach
Teamwork
Communication

Location

UK
Europe

Work Type

Full-time

Experience Level

Director Level

Benefits

Flexible start and finish times
Bring your dog to work
Employees Assistance program
Fully equipped free gym
On-site wellness room
50% discount of external gym memberships
Private Medical Insurance
Up to 40% off at all URBN Brands
One paid day to volunteer or fundraise for a charity
Cycle to work scheme
Season ticket loan
Continued learning and development

About the Company

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core.
50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware.
We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future.
The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else.
At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.
Our values: Progressive, Creative, Inclusive, Responsible, Compassionate.

Equal Opportunity

URBN is an Equal Opportunities Employer committed to diversity and inclusion.
We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability.
We base all our employment decisions on merit, job requirements and business needs.