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About the Role

As Senior Brand Manager, you’ll lead the long-term strategic direction of Jameson in the UK, translating consumer insight and cultural opportunity into sharp brand choices and standout plans. You’ll champion our serve strategy, use Jameson Ginger & Lime as a recruitment pathway for new and younger drinkers, and land our portfolio strategy with impact and efficiency. You will also be a passionate brand champion, setting the bar for how Jameson shows up in market and inspiring those around you.

Responsibilities

Define and deliver Jameson’s long-term brand strategy, aligned to global direction but rooted firmly in UK culture.
Lead the annual brand planning process, grounded in insight, market dynamics and competitive understanding.
Develop and deliver best-in-class communication and activation plans — from ATL to digital, experiential and partnerships.
Own agency relationships, briefing brilliantly and ensuring work lands with impact.
Collaborate closely with Global Marketing to select, adapt and execute initiatives that genuinely move the needle.
Track brand health and performance month-by-month, identifying risks and opportunities and taking confident, considered action.
Work hand-in-hand with Commercial and Customer Marketing teams to ensure brand plans translate into commercial success.
Commission and interpret category analysis and consumer research to deepen understanding and unlock growth opportunities.
Spot white-space opportunities — new ideas, new channels, new ways to connect — and turn them into action.
Act as a true custodian of the Jameson brand, setting the standard for consistency, quality and creative stretch across every touchpoint.
Lead the day-to-day running of the brand with confidence, clarity and pace, ensuring priorities are clear and delivery is strong.
Line-manage and develop an Assistant Brand Manager, providing direction, coaching and support to enable standout performance.

Requirements

Strong brand strategy experience, with proven impact at Senior Brand Manager level (or ready to step into it).
Consumer-first mindset, grounded in insight and cultural understanding.
Confidence working cross-functionally and influencing senior stakeholders.
Experience managing agencies and complex projects end-to-end.
A balance of creativity and commercial thinking.
A growth mindset: curious, bold, open to learning and unafraid to challenge the status quo.
Energy, ownership and belief in the power of brands to create real connection.

Skills

Brand strategy
Consumer insight
Cultural understanding
Cross-functional collaboration
Stakeholder influence
Agency management
Project management
Creativity
Commercial thinking
Growth mindset
Communication
Activation planning
Digital marketing
Experiential marketing
Partnerships

Location

Chiswick, London

Work Type

Fixed term contract
Hybrid

Experience Level

Senior

About the Company

Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits.
We are a convivial, passionate, entrepreneurial and dynamic company with 320 employees based in the UK.
We are responsible for the sales, marketing and distribution of Pernod Ricard’s leading premium spirits, wines and champagnes.
Pernod Ricard holds one of the most prestigious brand portfolios in the drinks sector, including 19 brands among the top 100 worldwide.
Our key brands in the UK include ABSOLUT vodka, Jameson Irish Whiskey, Beefeater and Plymouth Gins, The Glenlivet Scotch whisky, Havana Club rum, Malibu rum, Chivas Regal Scotch whisky, Perrier-Jouët.
Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies.
Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Equal Opportunity

At Pernod Ricard, we want to build an inclusive organisational culture, where everyone feels welcome.
We are ‘créateurs de convivialité’, and conviviality can only thrive when we embrace our differences.
For us, inclusion is all about respect, ethics and mutual trust, living a culture that encourages openness, cooperation, transparent communications and ensures a work environment that is fun, contemporary, relevant, and responsible.
A culture where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors.
Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working, please let us know in your application.