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About the Role

We are seeking an Analytics Engineer to ensure the accuracy, reliability, and scalability of our marketing data and tracking ecosystem, initially focusing on the UK and expanding globally. This role bridges marketing, data, and engineering, ensuring all critical customer interactions are captured, enriched, and integrated into relevant platforms like Segment, BigQuery, ad platforms, and CRM tools. You will collaborate with marketing analytics, central data engineering, and cross-functional growth, CRM, and product teams, taking full end-to-end ownership of implementation, governance, data quality monitoring, and documentation to support global expansion and informed marketing decisions.

Responsibilities

Manage marketing event tracking across web and app surfaces using Google Tag Manager and Segment.
Configure and manage integrations with key ad platforms including Meta, Google Ads, and TikTok.
Debug tracking issues using browser developer tools, network requests, and tag inspection tools.
Partner with engineering on server-side tracking and event ingestion.
Own marketing-relevant event schemas within Segment, including naming conventions, parameter structures, and destination mappings.
Ensure clean and reliable data pipelines into downstream tools such as BigQuery, ad platforms, and CRM.
Collaborate with the central data team to standardize event protocols and governance frameworks for international market expansion.
Support the codification of Segment configurations to streamline international market launches.
Monitor and validate data accuracy across marketing pixels and event streams.
Build automated checks for missing or duplicated events, schema drift, and anomalies.
Investigate discrepancies across platforms like Meta, internal warehouses, and Google Analytics.
Maintain documentation for tracking plans and expected behaviors.
Implement enhanced conversions, hashed PII, and server-side conversion APIs to improve signal quality for bidding algorithms.
Ensure optimal data flow into performance marketing tools by working closely with marketing teams.
Support attribution, incrementality, and MMM initiatives with high-quality input data.
Ensure tracking fires correctly based on user consent, adhering to GDPR and ePrivacy regulations.
Manage consent management tools to maintain compliant tracking configurations.
Audit tracking setups for compliance risks, especially during expansion into new jurisdictions.
Build dashboards and alerts to monitor tracking health and data quality.
Provide marketing stakeholders with reliable and trusted reporting on data underpinning their decisions.

Requirements

3-5 years of experience in analytics engineering, marketing data, or tracking implementation.
Strong hands-on experience with Google Tag Manager (web and server-side).
Experience with Segment or a comparable Customer Data Platform (CDP), including schema management, destination configuration, and event governance.
Solid SQL skills, preferably in BigQuery, for validating and interrogating tracking data.
Proficiency with browser developer tools, network debugging, and understanding tag/pixel firing mechanisms.
Understanding of marketing pixels across Meta, Google Ads, TikTok, and equivalent platforms.
Familiarity with event-driven data models and the distinction between client-side and server-side tracking.
Familiarity with dbt or similar data transformation tools.
Strong documentation habits.

Skills

Google Tag Manager
Segment
BigQuery
SQL
Meta Ads
Google Ads
TikTok Ads
dbt
Browser developer tools
Network debugging
Event-driven data models
Client-side tracking
Server-side tracking
Marketing pixels
Schema management
Data governance
Data quality monitoring
Consent management

Location

Work Type

Hybrid

Experience Level

3-5 years

Benefits

Employee options program
Newly opened HQ in Old Street
Flexible hybrid setup (3 days in office)
Monthly wellness allowance
Yearly personal development budget
3 extra days of leave for up-skilling
25 days holiday + bank holidays
Enhanced parental leave policy
Office socials
MacBook

About the Company

Eucalyptus is on a mission to make good health last a lifetime, addressing the global obesity crisis by building better long-term care.
Eucalyptus is now part of Hims & Hers, a global leader in personalized health and wellness.
Eucalyptus is the company behind Juniper, a leading weight-management program that combines GLP-1 medication with personalized nutrition, movement support, and clinician-led care.
Published clinical research shows Juniper's combined clinical and behavioral approach helps patients lose significantly more weight.
Eucalyptus has experienced rapid growth, including 130% YoY revenue growth and a 90% reduction in cash burn, leading to its acquisition by Hims & Hers.
The company has supported over 350,000 patients across 5 markets and received selective NICE endorsement for NHS services.
Eucalyptus has tailored its offerings in Australia, the UK, Germany, Japan, and Canada.
The company aims to support hundreds of thousands of patients, launch into new conditions and geographies, and build the world's largest international digital healthcare company.
Eucalyptus values individuals from all backgrounds, experiences, and perspectives.

Equal Opportunity

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
When you apply, please let us know of any reasonable adjustments you may need during the interview process.
We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.