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About the Role

This role leads the positioning and promotion of Study Group products to meet international student needs, differentiate the brand, grow awareness, and drive student recruitment. It involves understanding agent needs, building engaging touchpoints, monitoring satisfaction, and developing business cases. The position aims to achieve revenue and profit goals by marketing the product portfolio to agents and direct customers in the Middle East, Levant, Turkey, and Africa regions. As a key member of the Customer Marketing team, this role contributes to achieving student recruitment targets and growth plans, requiring effective decision-making in partnership with stakeholders.

Responsibilities

Lead the development of the regional strategy to promote a portfolio of products, driving student recruitment and revenue.
Leverage local opportunities to foster business growth.
Collaborate with other marketing teams to understand the value proposition, pricing, and messaging strategy for Study Group products and brands.
Utilize local market and customer insights to ensure selected strategies employ effective channels and campaigns to engage prospective students.
Promote the value proposition and create a compelling customer experience to build demand for Study Group products.
Partner and collaborate with Sales to align on key field marketing initiatives for student recruitment.
Develop quality relationships and feedback loops with all business stakeholders.
Monitor, measure, and report on marketing performance, optimizing budgets for maximum impact.
Foster a culture of individual accountability, customer focus, collaboration, and inclusion.
Engage the team in collaborative problem-solving to develop plans and resolve issues.
Ensure necessary management skills, frameworks, processes, and tools are in place and utilized for people development and effective business operations.
Reward and recognize employees who contribute to Study Group’s business goals.

Requirements

Experienced international marketing professional with demonstrable success working with cross-organizational teams.
Strong commercial acumen with a successful track record in leading marketing and communication of high-value products or services with long sales cycles in a global marketplace.
Knowledge and understanding of the international student marketplace and challenges within the education sector.
Understanding of the international business environment and challenges of working across multiple territories.
Experience working in a multi-channel and matrix organization.
Excellent oral communication, personal credibility, and gravitas to operate among senior internal and external stakeholders.
Ability to build relationships and influence across all organizational levels, internally and externally.
Results-oriented with the ability to deliver on sales, financial, and customer satisfaction outcomes.
Tactical agility and innovation, including strong business and commercial acumen.
Decision-making and problem-solving skills with strong negotiation abilities.
Project management skills.
Seeks opportunities for ongoing business improvements and creates a strong sense of accountability.
Effective team leader who supports team members' capability expansion, coaches them, and motivates them to exceed expectations.
Experience in SFDC environment including Marketing Cloud and content management systems.

Skills

Marketing
Communication
Relationship Building
Influencing
Negotiation
Project Management
Team Leadership
Commercial Acumen
Sales
Customer Relationship Management (CRM)
Marketing Cloud
Content Management Systems

Location

Dubai

Work Type

Full Time
Permanent

Experience Level

Experienced international marketing professional
Senior stakeholders

Education Level

Degree level qualification highly desirable in Marketing and/or business
Post-graduate marketing qualification

About the Company

Study Group is a leading international education provider dedicated to helping students worldwide achieve their full potential.
Offers university partnerships and a variety of face-to-face, online, and hybrid study programs.
Provides students with necessary resources and guidance for success.
Global network of offices and university partnerships ensure students receive the best educational services.
Utilizes the Insendi platform for innovative, accessible, and intuitive digital learning experiences with advanced digital tools.

Equal Opportunity

Study Group is proud to be an equal-opportunity employer and strives to create a diverse and inclusive workplace.
Committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor.
Believes the best person for the job should be selected based on skills and experience alone.
Information will be kept confidential and stored securely.
Successful applicants will undergo Criminal Background Check (country-specific), x2 References, ID and Right to Work checks, and Education Verification.